#Japan #Kurume #Sakura Suisan #Ume no Hana Group #Tera Ken

Ume no Hana Group Celebrates 50 Years of Flavor and Friendship

As Ume no Hana Group, headquartered in Kurume, Fukuoka, approaches its 50th anniversary in 2026, it is preparing to celebrate this significant milestone with flair. The group is best known for its closely held restaurant brands, including Sakura Suisan, which is being particularly highlighted in the upcoming special promotion. Ume no Hana Group's commitment to delivering quality Japanese cuisine has shaped many customers' lives since its establishment in 1976.

On June 1, 2026, Tera Ken, the group company responsible for leading the izakaya brands, will launch a limited-time campaign that grants patrons the chance to enjoy their first drink for just 50 yen (tax included). This offer not only expresses gratitude for 50 years of business but is also an amiable response to the recent rise in living costs. Participating izakaya locations under the campaign include Sakura Suisan, Uo-Sama, Uo ga Ichiban, and Teraken Honke. This is a wonderful opportunity for customers to raise a glass at an unbeatable price!

A Celebration of Community and Taste

“With the spirit of vitality that represents Tera Ken, we aim to breathe new life into Japan’s dining culture through izakaya,” stated Yasuhide Noda, CEO of Tera Ken. The 50-year milestone is not only a celebration of the past but also a look toward a promising future steeped in quality seafood and customer satisfaction. Union with Tokyo’s famed Toyosu market enables Tera Ken to provide only the freshest seafood, ensuring that every dish reflects the group’s dedication to excellence.

The campaign runs from June 1 to July 31, 2026, and allows customers to select their first drink of the evening for only 50 yen from options ranging from fresh draft beer to refreshing local sake. A highlight is also the accompanying Instagram photo contest that invites guests to share their celebratory moments with the hashtag #UmeNoHanaGroup50th. Lucky participants stand a chance to win part of the total prize pool exceeding 300,000 yen, which will be awarded to 50 individuals! This innovative approach engages the community while fostering the joyous spirit surrounding this landmark anniversary.

A Commitment to Sustainability

Founded in 1980, Tera Ken is an integral part of Ume no Hana Group, specializing in not just providing fresh seafood but also embracing a sustainable approach to cooking. Every day, the restaurant takes great care in selecting premium, seasonal ingredients sourced directly from Toyosu Market, ensuring that flavor is harmonized with respect for sustainability. This includes a conscious effort to minimize waste and maximize the use of each cut of fish.

Tera Ken emphasizes the philosophy known as Shitamitsunokokoro, or the spirit of respecting life, which resonates through meaningful dining experiences. By expertly preparing and utilizing fresh seafood, the team instills a sense of connection with the ingredients and delivers not just meals, but also moments of culinary delight.

As Ume no Hana Group gears up for its festive 50th-anniversary campaign, the invitation to enjoy a first drink at just 50 yen is not just about affordability; it’s a toast to friendship, community, and countless memories shared around the table.

Visit the Ume no Hana Group’s special anniversary portal site to stay updated on the details of this unprecedented campaign and be part of the celebration! Your 50-yen cheers await!