Pure Financial Advisors Expands Its Reach with Fairhaven Acquisition in the Midwest Region

Pure Financial Advisors Expands Presence in the Midwest

In a strategic move to bolster its footprint in the Midwest, Pure Financial Advisors, LLC, headquartered in San Diego, California, has successfully acquired Fairhaven Wealth Management, LLC, situated in Wheaton, Illinois. This acquisition, announced on April 15, 2025, marks Pure's ongoing efforts to enhance its service offerings and expand its market presence, following several significant mergers in recent years.

Growth and Expansion Strategy

Pure Financial Advisors has made a name for itself as a leading provider of financial education, planning, and investment advice. The recent acquisition of Fairhaven, which manages nearly $900 million in client assets, is Pure's second acquisition in 2025 and sixth overall since its inception. This strategic move significantly enhances its capabilities and client base within the bustling Chicago market and the broader Midwest.

Brian Perry, Pure’s Chief Investment Officer, emphasized the cultural alignment between the two firms as a strong basis for a successful partnership. ‘We’re excited to welcome the Fairhaven team to the Pure family,’ he expressed. ‘Both firms share a commitment to financial planning and education, and this acquisition will allow us to combine our strengths for the benefit of our clients.’

The founder of Fairhaven, Marc Horner, noted that joining Pure aligns perfectly with their commitment to maintaining a fun and personable approach while elevating the level of service they provide. As Fairhaven approaches its 10-year anniversary, the union with Pure promises to enhance their ability to deliver high-quality, fee-only financial advice to a broader audience.

Diversifying Services with Enhanced Capabilities

The implications of this acquisition extend beyond mere growth in assets; it also enhances the service offerings for both companies. Fairhaven has established a strong background in retirement consulting, an area Pure is eager to build upon. Jason Carver, CFO and Managing Partner at Pure, commented, ‘We are intentional about selecting partners that align with our growth strategy, and Fairhaven’s expertise in retirement consulting is a perfect fit.’ This will enable both firms to leverage their respective strengths, ultimately benefiting clients with more comprehensive financial strategies.

Pure’s recent momentum is backed by investments from Lee Equity Partners LLC and Emigrant Partners, LLC. Liz Nesvold, Chair of Emigrant Partners, expressed enthusiasm about the merger, praising the synergies between the two companies. ‘Pure is charting a dynamic growth trajectory in the registered investment advisor (RIA) space, and we’re thrilled to support this integration,’ she stated.

A Future Built on Strong Foundations

Both Fairhaven and Pure are committed to maintaining a cooperative and enriching environment for their employees and clients. As they move forward, they anticipate that the merger will not only streamline financial planning processes but also empower their teams to provide exceptional service backed by rigorous financial education.

Founded in 2007, Pure Financial Advisors has consistently expanded its operations, growing predominantly through organic efforts as well as strategic acquisitions. With over $8.02 billion in client assets and multiple accolades to its name, including listings in Inc. Magazine's Top 5000 Fastest-Growing Private Companies and Barron’s Top 100 RIAs, Pure is well-positioned to capitalize on this expansion.

The integration of Fairhaven’s services is expected to enhance the overall client experience significantly, leading to increased trust and loyalty from their expanding client base. As both firms cease merely regarding each other as business associates and transition into partners, they look forward to uplifting more lives through meaningful financial guidance and education.

In conclusion, the acquisition of Fairhaven Wealth Management represents a thoughtful step in Pure Financial Advisors’ journey to provide enhanced financial services to families across the United States. As they embark on this new chapter, both businesses hope to redefine client interactions in the financial advisory sector and inspire the next generation of financial decision-makers.