#Canada #Toronto #Metavista3D #Rolf-Dieter Naske #psHolix AG

Rolf-Dieter Naske's Remarkable Achievement in Holographic Display Technology

In an impressive recognition of innovation in technology, Rolf-Dieter Naske, the Chief Technology Officer at Metavista3D Inc., has been awarded the title of "CTO of the Year – Global Breakthrough in Holographic Display Technology" by Business Worldwide Magazine. This accolade underlines his revolutionary work in autostereoscopic 3D vision systems that aim to improve automotive safety and redefine how displays function in various industries.

As the head of Metavista3D, which operates in Canada and its European subsidiary psHolix AG in Switzerland, Dr. Naske's contributions are making waves in the automotive sector as well as in broader applications. His technology addresses a significant gap in the existing safety solutions provided in modern vehicles, particularly as the industry shifts toward advanced digital cockpit designs and increased automation.

Recognized as one of the pioneers in visual technology, Dr. Naske has dedicated many years to perfecting 3D display technology that eliminates typical flaws associated with such systems, namely eye strain and inadequate depth perception. His creation, a holographic autostereoscopic rearview mirror replacement for next-generation vehicles, represents an advancement that aligns with the industry's commitment to safety and operational effectiveness. Traditional camera-monitor setups have often been criticized for failing to offer the depth and reliability drivers expect from physical mirrors. Dr. Naske's system addresses these issues head-on by offering a realistic spatial perception using an innovative combination of stereo cameras and advanced processing techniques that are both efficient and effective.

This pioneering system leverages a Super-Multiview (SMV) autostereoscopic display to project thousands of perspectives simultaneously, allowing drivers to perceive movement and distance naturally, as though they were reliant on conventional mirrors. Notably, this technological approach also aims to prevent the vergence-accommodation conflict common in other 3D solutions, which can cause fatigue and discomfort for users. Research indicates that the eye behavior of users interacting with Super-Multiview displays closely mirrors natural object viewing, making for a more comfortable experience.

Beyond the automotive world, the applications for Metavista3D's technology are vast. This innovation may see its deployment in fields such as healthcare, aerospace, digital signage, video conferencing, and gaming, showcasing its versatility and potential for widespread use. The systems are designed to remain fully backward-compatible with existing 2D visual content, ensuring they can seamlessly integrate with current technologies.

Dr. Naske stated, "If 3D technology does not respect how the human visual system truly works, it will never be safe or comfortable. This recognition reflects decades of research focused on one goal: natural vision."

As Metavista3D prepares for the future, it is seeking strategic partners to industrialize and scale the deployment of such transformative technology, which is protected by around 20 global patents. The recognition from Business Worldwide Magazine honed in on the vision and strategic implementation behind Dr. Naske's work, acknowledging the importance of innovative leadership in shaping the future.

This honor follows the announcement of the 2025 Global Corporate Excellence Awards, which celebrate the exceptional contributions of companies and leaders dedicated to setting new benchmarks across industries by implementing breakthrough technologies. The awards cover various categories including sustainability, business innovation, and digital transformation—reflecting the changing face of global business for the better.

In conclusion, as Rolf-Dieter Naske continues his journey with Metavista3D and as a forebearer in holographic technology, anticipation of future developments in automotive safety and beyond remains high. His commitment to enhancing human-technology interaction through natural and intuitive visual experiences positions him as a leading figure in the tech landscape today.