Amorepacific Wins CES 2025 Innovation Award for AI Makeup App WANNA-BEAUTY AI

Amorepacific's Significant Recognition at CES 2025



In an extraordinary announcement, Amorepacific has been honored as a CES 2025 Innovation Award Honoree, showcasing their innovative generative AI-based makeup application, WANNA-BEAUTY AI. This award marks the company’s sixth consecutive recognition at CES, underscoring its sustained excellence in beauty technology.

The WANNA-BEAUTY AI application stands out as a pioneering tool in the cosmetic landscape. Functioning as a voice-activated chatbot, it harnesses the power of generative AI to help users find their ideal makeup looks and provides a personalized virtual try-on experience. The application begins by analyzing user-uploaded pictures to assess skin tone, facial features, and proportions. Subsequently, it engages in a conversation with the user, suggesting tailored makeup recommendations gleaned from an extensive training dataset that includes insights from professional makeup artists.

How WANNA-BEAUTY AI Works


The patented technology not only recognizes individual features of the users but also allows for interesting functionalities, such as the ability to virtually apply makeup looks to photographs of other individuals. This cutting-edge application is vital for those seeking personalized beauty solutions in an increasingly digital world, making it both accessible and engaging.

As part of its CES showcase, Amorepacific will also debut several beauty technologies designed to enhance skincare and makeup applications. One of these innovations is the AI Skin Analysis Care Solution, which will be integrated into Samsung Electronics' MICRO LED Beauty Mirror. This advanced solution utilizes both camera-based and contact-type diagnoses, providing in-depth assessments of skin conditions and tailored care recommendations to users.

Furthermore, Amorepacific will unveil the new Skin Light Therapy 3S, developed under its beauty device brand makeON. This device is set to launch in March 2025 and will feature a dedicated application that seamlessly connects with the AI Skin Analysis Care Solution. This combination of skincare technology and AI illustrates how Amorepacific maintains its leadership in the beauty industry by focusing on cutting-edge innovation.

Chairman Kyungbae Suh to Attend CES


Kyungbae Suh, the Chairman of Amorepacific Group, will attend the CES events to reveal the company’s Innovation Awards showcase and engage with industry advancements. His presence signals Amorepacific’s commitment not only to innovation but also to developing strategic business opportunities in North America, a market of growing importance for the company. Alongside Giovanni Valentini, President of Amorepacific North America, Suh will review the company’s growth trajectories and explore potential advancements across various sectors at the event.

Conclusion


The recognition of Amorepacific at CES 2025 exemplifies the brand's ongoing dedication to combining beauty with technology. Through innovations such as WANNA-BEAUTY AI and the various tools being introduced at the event, Amorepacific continues to drive the beauty industry forward, shaping how consumers engage with and experience cosmetics in the modern age. As the company looks towards future endeavors, its recent advancements will undoubtedly pave the way for continuing success in the competitive landscape of beauty technology.

Topics Consumer Technology)

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