Introducing Matsukiyo LAB HMPA Water: A New Functional Drink to Reduce Visceral Fat

A Revolutionary New Drink from Matsukiyo LAB

As health consciousness continues to rise, the demand for innovative functional foods has never been higher. Matsukiyo LAB, part of Matsukiyo Cocokara & Company, is stepping up to meet this demand with its latest product: the Matsukiyo LAB HMPA Water. Set to launch on January 31st, this beverage is designed specifically for people with higher BMI levels, offering a way to help reduce visceral fat through the inclusion of HMPA—a component derived from rice bran.

What is HMPA?

HMPA, which stands for 3-(4-Hydroxy-3-Methoxyphenyl)propionic acid, has been scientifically reported to assist in the reduction of abdominal fat. Characterized by its potential to improve intestinal health and facilitate fat breakdown and excretion, HMPA is a unique ingredient that aids the body without being affected by the gut environment, making it highly effective for those looking to manage their weight responsibly.

The Taste You’ll Love

One of the significant considerations in creating the Matsukiyo LAB HMPA Water was the sensory experience. Striving to deliver an enjoyable product, the developers undertook extensive testing to ensure the drink emulates the natural taste and clarity of plain water, all while minimizing any distinguishable flavors associated with the active ingredients. The result is a refreshing drink suitable for various occasions, be it during workouts, meals, or simply throughout a busy day.

The easy-to-drink formulation allows consumers to effortlessly incorporate this functional beverage into their daily routines. With no overwhelming tastes or aromas, it serves as a perfect hydration option that won’t interfere with your taste preferences when dining.

Availability and Packaging

The Matsukiyo LAB HMPA Water will be available in 500ml PET bottles, making it convenient to carry wherever you go—be it to the gym, office, or during outdoor activities. Priced at an accessible 105 yen (including tax), this product is poised to cater to anyone striving to enhance their health without compromising on taste or convenience.

Starting January 31st, customers in Japan can purchase this new functional drink at Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide (note that certain stores may be excluded) as well as directly from the company’s online store. The product information is legit and registered, giving consumers the confidence they need when choosing their health-related beverages.

The Company Behind the Innovation

Matsukiyo Cocokara & Company, headquartered in the Bunkyo area of Tokyo, operates over 3,600 stores across all 47 prefectures in Japan, alongside 88 stores across multiple Asian regions as of September 2025. The company’s mission strives to “create common sense for the future and change people’s lives,” and the launch of Matsukiyo LAB HMPA Water is another step towards fulfilling this vision.

For further information, you can reach their customer service at 0120-845-533, available from 9:00 AM to 10:00 PM all year round.

The Matsukiyo LAB HMPA Water is not only an attractive option for those with a higher BMI but also a testament to Matsukiyo LAB’s dedication to developing functional foods that can enhance the well-being of consumers. Get ready to welcome this exciting new addition to your health regimen and enjoy a convenient way to pursue your health goals!