The Impact of Dental Aesthetics on Personal Confidence and Beauty Perception

Star Whitening, led by Director Toshikazu Tai, conducted a comprehensive survey on May 1, 2025, involving 1,000 men and women across the nation. The focus of the research was to delve into people's awareness regarding beauty, particularly the color of their teeth in relation to self-image and confidence.

Key Survey Findings

1. Confidence Disparity: A notable 34% of respondents expressed self-assurance in their skin but felt insecure about their teeth. This reveals a gap that exists even among individuals who prioritize their beauty regime.

2. Awareness of Dental Aesthetics: Approximately 52.2% of participants reported that they notice yellowing teeth when engaging in conversation or smiling, underscoring the critical role dental aesthetics play in everyday interactions.

3. Significance of Dental Care: An impressive 76.2% of respondents acknowledged that the impression made by their teeth is essential for maintaining an appealing and clean image. However, the findings also indicated that only 22.1% have undergone professional teeth whitening, highlighting a significant gap between awareness and action.

Highlighting Dental Awareness and Action

Despite the high level of awareness regarding the importance of dental aesthetics, a considerable number of individuals fail to take action to improve their smile. Among those feeling insecure about their dental appearance, the highest percentages were found within the 40s and 50s age groups, where 38% reported lacking confidence in their teeth. This demonstrates that even among those who are conscious about their beauty, dental care is often neglected.

Impressions during Communication

In social contexts, the color of one's teeth has a profound impact on first impressions. The high percentage (52.2%) of individuals who are concerned about the appearance of others' teeth when laughing or speaking indicates a growing focus on dental whiteness as a key aspect of personal cleanliness and attractiveness.

The Action Gap in Dental Whitening

While the survey results reveal a strong inclination towards valuing dental aesthetics, actual participation in teeth whitening procedures remains low. Approximately 74.1% of respondents have never experienced professional teeth whitening, suggesting that many are aware of the potential benefits but still procrastinate when it comes to acting on them. This procrastination highlights a concerning trend where dental care, specifically whitening, is often sidelined in favor of other beauty treatments.

Survey Overview

Name: Awareness Survey on Beauty and Tooth Color

Target Audience: Individuals with and without prior whitening experience
Survey Period: May 1, 2025
Sample Size: 1,000 respondents
Method: Online Survey

About Star Whitening

Star Whitening stands out as a specialized dental clinic that focuses on professional whitening procedures. Their approach involves the use of strong bleaching agents, typically only available at dental offices, ensuring effective and safe results. The clinic has made it accessible for many by offering treatments at an affordable starting price of ¥2,950 per session, utilizing a cost-effective model where only necessary areas are treated.

In its 10-year history, Star Whitening has treated over a million patients and provides services to more than 150,000 clients annually. The growth in the whitening market correlates with the rising awareness of oral hygiene and beauty standards, yet education regarding the differences between self-whitening and professional whitening remains essential.