ActiveProspect Energizes Marketing Sector with InfutorData Rebranding Post Acquisition
In a significant strategic move that is poised to redefine its market presence, ActiveProspect has officially rebranded Verisk Marketing Solutions to InfutorData following its recent acquisition. This transformation, announced on April 29, reflects ActiveProspect's commitment to enhancing its role in the B2C marketing sector by leveraging advanced consumer insights and identity resolution technologies.
Located in Austin, Texas, ActiveProspect is renowned for its innovative consent-based marketing platform. The company empowers marketers to directly engage with their ideal customers through an integrated suite of tools for TCPA compliance, lead filtering, orchestration, and partner management. The acquisition of Verisk Marketing Solutions is a monumental step for ActiveProspect, strengthening its position in the lead certification realm while expanding its capabilities into the data-driven marketing intelligence space.
With the establishment of InfutorData, ActiveProspect is set to create robust operating models that cater to a diverse marketing ecosystem. This rebranding is not just a change in name; it signifies a renewed focus on delivering quality data-driven solutions that help organizations enhance their marketing strategies.
Steve Rafferty, the Founder and CEO of ActiveProspect, articulated the company's vision of fostering a trusted ecosystem where consent, transparency, and privacy are at the forefront of growth initiatives. He emphasized that this brand revitalization is infused with renewed investment and commitment to scale, especially since Infutor has been a trusted name in the data industry for over twenty years.
The capabilities of InfutorData will enable businesses to bridge identities across various channels, offering enhanced match rates and reduced fraudulent activities—a vital factor in today's digital marketing landscape. Moreover, its advanced solutions will facilitate more accurate targeting, increased customer acquisition efficiency, and overall greater value in digital marketing campaigns. InfutorData is designed not only for brands but also serves marketers and software platforms, thus broadening its reach and application within the marketing sector.
ActiveProspect's strategic acquisition, which was completed in December 2025, is backed by Five Elms Capital, a notable growth investor in software companies. This financial advisory was instrumental in guiding the transaction, enabling ActiveProspect to exceed over $100 million in annual recurring revenue and marking a new milestone in its growth journey.
The strategic positioning of InfutorData places ActiveProspect in a remarkable position to attract and serve a wide array of clients who seek reliable identity resolution and marketing intelligence solutions. With this new direction, it aims to enhance how organizations understand and engage with their audiences while maintaining stringent compliance with marketing regulations.
To learn more about how ActiveProspect and InfutorData can transform your marketing efforts, visit their respective websites at activeprospect.com and infutordata.com. As both names grow in recognition, their concentration on privacy and data-driven marketing solutions will undoubtedly redefine standards across the industry—and it's a journey worth watching.
This rebranding signifies more than just a new name; it is a strategic pivot that highlights ActiveProspect's commitment to leading the market in identity resolution and consumer intelligence data solutions. By positioning InfutorData as a key player in the marketing intelligence sphere, ActiveProspect is set to influence how brands approach consumer engagement in a rapidly evolving digital landscape.
Located in Austin, Texas, ActiveProspect is renowned for its innovative consent-based marketing platform. The company empowers marketers to directly engage with their ideal customers through an integrated suite of tools for TCPA compliance, lead filtering, orchestration, and partner management. The acquisition of Verisk Marketing Solutions is a monumental step for ActiveProspect, strengthening its position in the lead certification realm while expanding its capabilities into the data-driven marketing intelligence space.
With the establishment of InfutorData, ActiveProspect is set to create robust operating models that cater to a diverse marketing ecosystem. This rebranding is not just a change in name; it signifies a renewed focus on delivering quality data-driven solutions that help organizations enhance their marketing strategies.
Steve Rafferty, the Founder and CEO of ActiveProspect, articulated the company's vision of fostering a trusted ecosystem where consent, transparency, and privacy are at the forefront of growth initiatives. He emphasized that this brand revitalization is infused with renewed investment and commitment to scale, especially since Infutor has been a trusted name in the data industry for over twenty years.
The capabilities of InfutorData will enable businesses to bridge identities across various channels, offering enhanced match rates and reduced fraudulent activities—a vital factor in today's digital marketing landscape. Moreover, its advanced solutions will facilitate more accurate targeting, increased customer acquisition efficiency, and overall greater value in digital marketing campaigns. InfutorData is designed not only for brands but also serves marketers and software platforms, thus broadening its reach and application within the marketing sector.
ActiveProspect's strategic acquisition, which was completed in December 2025, is backed by Five Elms Capital, a notable growth investor in software companies. This financial advisory was instrumental in guiding the transaction, enabling ActiveProspect to exceed over $100 million in annual recurring revenue and marking a new milestone in its growth journey.
The strategic positioning of InfutorData places ActiveProspect in a remarkable position to attract and serve a wide array of clients who seek reliable identity resolution and marketing intelligence solutions. With this new direction, it aims to enhance how organizations understand and engage with their audiences while maintaining stringent compliance with marketing regulations.
To learn more about how ActiveProspect and InfutorData can transform your marketing efforts, visit their respective websites at activeprospect.com and infutordata.com. As both names grow in recognition, their concentration on privacy and data-driven marketing solutions will undoubtedly redefine standards across the industry—and it's a journey worth watching.
This rebranding signifies more than just a new name; it is a strategic pivot that highlights ActiveProspect's commitment to leading the market in identity resolution and consumer intelligence data solutions. By positioning InfutorData as a key player in the marketing intelligence sphere, ActiveProspect is set to influence how brands approach consumer engagement in a rapidly evolving digital landscape.
Topics Consumer Products & Retail）
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