BIGO Ads Achieves Prestigious Award for Excellence in Sales and Marketing Innovations

BIGO Ads Recognized with 2026 Sales and Marketing Excellence Award

On July 1, 2026, BIGO Ads, an innovative advertising platform developed by JOYY Inc. (NASDAQ: JOYY), was awarded the prestigious 2026 Sales and Marketing Excellence Award, also known as The Sammy, by the Business Intelligence Group (BIG). This accolade is a testament to the exceptional standards set by BIGO Ads within the advertising technology sector, particularly in the Growth Catalyst category.

Recognizing Excellence in Business

The Sales and Marketing Excellence Awards are crafted to honor organizations, campaigns, teams, and individuals that epitomize what sales and marketing can achieve through strategic execution and accountability. The recognition process involves assessing submissions from various organizations across over 20 sectors worldwide, evaluated by a group of experienced business executives utilizing objective scoring metrics.

Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group, expressed his admiration for the winners, highlighting that this year's recipients demonstrated not only marketing excellence but also accountability in their strategies. He underscored that BIGO Ads serves as an exemplar of the standards that the awards aim to celebrate.

AI-Driven Growth Strategies

BIGO Ads earned its esteemed recognition due to its innovative approach in employing artificial intelligence to enhance business growth. The platform boasts a full-funnel growth system that integrates deep learning for user acquisition, real-time bidding capabilities, and hands-on optimization practices. This holistic approach supports advertisers and developers in cultivating profitable growth while also linking acquisition efficiency with monetization performance.

Eden Liu, Head of Global Business at BIGO Ads, commented on the significance of this honor, emphasizing that it validates BIGO Ads' commitment to creating advertising technologies that produce measurable business results. He reaffirmed their dedication to advancing AI-powered optimization, enhancing monetization intelligence, and augmenting platform capabilities in response to the industry's shift towards more accountable, ROI-focused growth strategies.

The Road Ahead for BIGO Ads

The recognition from BIG not only highlights BIGO Ads' innovative work in advertising technology but also signals the direction of the advertising industry as it increasingly seeks accountability and results-driven strategies. The ability to effectively connect marketing strategies with tangible outcomes is more critical than ever, and BIGO Ads is poised to lead the way in this transformation.

This award marks a milestone in BIGO Ads' journey, showcasing its potential to influence and shape future developments in advertising technology. With an emphasis on maximizing advertising revenue through AI capabilities and advanced bidding techniques, the future landscape of advertising seems promising, thanks to pioneers like BIGO Ads.

As the platform continues to evolve, it aims to empower its global clientele by facilitating efficient user growth and optimizing advertising returns, making it a formidable player in the competitive landscape of digital advertising.

BIGO Ads is committed to remaining at the forefront of technological advancements, ensuring their clients benefit from the most effective and innovative advertising solutions available. This award amplifies their mission to drive sustained and responsible growth within the industry, setting unprecedented standards for future marketing endeavors.