#Japan #Tokyo #Tokyo App #Rakuten Pay #Rakuten Edy

Rakuten Pay Chosen as Payment Provider for Tokyo Official App

Rakuten Payment Inc., a prominent player in Japan's fintech space, has been officially selected as the payment service provider for the Tokyo Official App (Tokyo App) alongside Rakuten Edy Co., Ltd. Starting from October 20, 2025, users will have the opportunity to exchange their Tokyo Points for Rakuten Cash, which can then be utilized in the Rakuten Pay app.

Tokyo Points are part of a unique initiative designed to reward citizens for participating in socially responsible activities, such as volunteering. Users can earn Tokyo Points directly through the Tokyo Official App, and each 100 Tokyo Points can be converted into 100 yen worth of Rakuten Cash. This feature enhances the utility of the app while encouraging community involvement and support.

Using Tokyo Points with Rakuten Cash

Once users convert their Tokyo Points into Rakuten Cash, they can use it at a variety of Rakuten services. This includes popular platforms such as Rakuten Ichiba (Rakuten Marketplace), Rakuten Travel, and Rakuten Mobile. Moreover, Rakuten Cash can be transferred to family and friends through the Rakuten Pay app, making it more convenient for users to share benefits with loved ones without incurring any transfer fees.

The integration of Tokyo Points into the existing Rakuten ecosystem allows users to make seamless transactions across a vast network of partnered retailers and services. Notably, when users make purchases with Rakuten Cash at eligible stores, they can earn up to 2.5% in Rakuten Points through promotional offers in the Rakuten Pay app. The primary advantage is that even Tokyo Cash converted from Tokyo Points qualifies for this rewarding cashback program, amplifying the overall value for users.

Promoting Cashless Transactions

Rakuten Payment is committed to enhancing user experience and increasing satisfaction through the expansion of its services. This initiative signifies further alignment with the Japanese government’s push for more widespread adoption of cashless payment systems, which are becoming increasingly relevant in today’s digital age. The collaboration with Tokyo's government-driven initiatives underscores the necessity of integrating technology into everyday interactions.

Additionally, the Tokyo Official App aims to strengthen the connection between residents and local government, providing citizens with a tool to access various services efficiently. The app is designed to enhance user experience, allowing Tokyo residents to navigate municipal services using just their smartphones.

About Rakuten Payment Inc.

Founded in April 2019, Rakuten Payment Inc. operates within the Rakuten Group, focusing on payment and marketing services. The company has gained recognition in the QR code payment sector, achieving a remarkable milestone by being ranked first in customer satisfaction for three consecutive years in Japan. It manages the Rakuten Pay, Rakuten Point Cards, Rakuten Check, and operates various physical store payment services.

A direct subsidiary, Rakuten Edy, oversees the Rakuten Edy and Rakuten Cash services, ensuring users experience a convenient, friendly, and secure payment option. Businesses benefit from tailored payment services that cater to specific industry needs, alongside marketing support derived from data analytics.

Overall, the partnership between Rakuten and the Tokyo Official App not only enhances the rewards and service effectiveness for app users and businesses alike but also signifies an essential step forward in promoting a cashless society in Japan. This initiative marks a significant achievement in urban mobility and digital convenience, as citizens and visitors alike look forward to benefiting from this revolutionary service roll-out, ensuring that communities thrive in a technologically advanced landscape.

For further details regarding the Tokyo Official App and services offered, residents can visit Tokyo App.