Dewar's Event
2025-10-02 08:29:22

Discover Your Unique Sip at Dewar's 'HERE'S TO THE STORY' Event in Roppongi

Dewar's 'HERE’S TO THE STORY'



Dewar's, the renowned Scotch whisky brand imported by Bacardi Japan and sold by Sapporo Breweries, is set to host a public event named 'HERE’S TO THE STORY – Discover Your Unique Sip' at Roppongi Hills from October 16 to 19, 2025. This special event embodies the brand's refreshed concept with the aim to celebrate individuality through the exploration of flavors that resonate with personal stories.

Event Overview



  • - Event Title: Dewar’s HERE‘S TO THE STORY: Your Journey to the Perfect Sip
  • - Date & Time:
- October 16 (Thursday): 5:30 PM - 10:00 PM
- October 17 (Friday): 11:00 AM - 10:00 PM
- October 18 (Saturday): 11:00 AM - 10:00 PM
- October 19 (Sunday): 11:00 AM - 10:00 PM
(Last orders at 9:30 PM)
  • - Venue: Main event at Roppongi Hills Rooftop Plaza (106-0032, 6-10-6 Roppongi, Minato-ku, Tokyo)
  • - Sub-Event: Whiskey Tasting Lounge at Roppongi Hills Cafe/Space during the same hours.
  • - Admission Fee: ¥1,000 (includes one regular highball, one flavored highball, and one snack)
  • - Ticket Purchase: Tickets can be pre-purchased at this URL with a discount of ¥200 for early buyers.

Exploring Your Unique Highball



At the event, attendees will embark on a journey to discover their “perfect sip.” Guests can choose from three designated areas representing different Japanese travel destinations, selecting items unique to each region. This interactive experience will allow participants to savor original flavored highballs inspired by their chosen destinations.

Custom Highballs Prepared by Expert Bartenders



Guests will be treated to both the classic Scotch highball showcasing the distinctive taste of Dewar's 12-Year-Old whisky and custom flavored highballs that elevate the tasting experience. The thoughtfully designed booths in the venue feature items that embody the character of each represented location, engaging guests with the textures and stories related to the materials.

The Whiskey Tasting Lounge



Additionally, attendees can enhance their experience by visiting the adjacent Whiskey Tasting Lounge. Here, Dewar's premium offerings will be available, including the Dewar's Double Double, Royal Brackla Highland Single Malt, and Angels' Envy premium bourbon whiskey, all presented in a relaxed atmosphere.

Dewar's Legacy



Founded in 1846, Dewar's has been celebrated globally for nearly 180 years. The founder, John Dewar, established a legacy of whisky known for its floral aroma and the smooth taste achieved through double aging. This commitment to quality and innovation, carried on by his sons, has propelled Dewar's to the status of an internationally trusted whisky brand.

The Premium Dewar's 12-Year-Old Whisky



The Dewar's 12-Year-Old expression offers an exquisite experience for highball lovers. Crafted from a blend of over 40 mature whiskies, it undergoes a double aging process in first-fill bourbon barrels, ensuring a smoother and richer flavor profile. Indulge in the luxurious experience that this blend provides.

Meet Dewar's Master Blender



Dewar's reputation for quality is significantly attributed to its master blender, Stephanie MacLeod, the first female in the company's history. Her artistry in creating vibrant and elegant flavor profiles has garnered international acclaim, highlighted by her six consecutive years receiving the title of International Whiskey Competition's Master Blender of the Year from 2019 to 2024.

Join us for a memorable journey at Dewar's 'HERE’S TO THE STORY' event, where your unique stories and flavors unite in perfect harmony.


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Topics Consumer Products & Retail)

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