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And Pair Control Repair: A Standout in Hair Care

In an impressive achievement for the hair care market, the &PAIR Control Repair 2in1 Shampoo/Conditioner has recently garnered four prestigious awards, including the coveted Best Buy of the Year in the January 2026 issue of women’s magazine LDK (published by Shinyusha Co., Ltd.). This accomplishment underscores the brand's dedication to quality and consumer satisfaction in a competitive market.

Recognitions from LDK

The &PAIR Control Repair line was first recognized with an A rating in the July 2025 edition of LDK the Beauty and later awarded the Best Buy and first place in the September 2025 issue, culminating in this year's top honor. The recognition from LDK, a magazine known for its impartial reviews conducted from a consumer’s perspective, only speaks to the high standards and trustworthiness of their evaluations.

What is &PAIR?

Developed by Viclear, located in Minato-ku, Tokyo, and led by President Hiroyuki Kishino, &PAIR aims for a new approach to beauty routine efficiency with its dual-function products. The Control Repair line addresses common hair concerns such as frizz and damage with innovative formulations. Notably, the shampoo and conditioner hold the promise of 2-in-1 functionality, simplifying daily hair care routines.

Innovative Hair Care Solutions

The award-winning &PAIR Control Repair series features revolutionary products, including:

• - A bubble-in shampoo utilizing nano-bubble technology.
• - A hair pack-infused treatment with night capsule ingredients designed to deeply nourish hair overnight.
• - A versatile 2-way hair milk mist offering tailored solutions for different hair needs.

This collection is free from petrochemical surfactants, ensuring a gentler experience on the scalp while effectively tackling frizz and damage issues.

Collaborative Ingredients for Perfect Hair

In its quest for excellence, &PAIR sources potent ingredients from two other esteemed brands: THERATIS, known for high-performance nighttime hair treatments, and &honey, which utilizes honey extract for moisturizing benefits. Together, they amplify the effects of the Control Repair products, leading to smoother, shinier hair.

Complete Product Lineup

The following products form the &PAIR Control Repair offering:

• - &PAIR Control Repair 2in1 Shampoo: 450 mL, priced at ¥1,450 (excluding tax).
• - &PAIR Control Repair 2in1 Hair Treatment: 450 g, also at ¥1,450 (excluding tax).
• - &PAIR Control Repair 2in1 Hair Milk Mist: 150 mL, priced at ¥1,450 (excluding tax).

In addition, the brand offers the &PAIR Control Moist series, designed to combat dryness and improve hair texture:

• - &PAIR Control Moist 2in1 Shampoo: 450 mL, ¥1,450 (excluding tax).
• - &PAIR Control Moist 2in1 Hair Treatment: 450 g, ¥1,450 (excluding tax).
• - &PAIR Control Moist 2in1 Hair Milk Mist: 150 mL, ¥1,450 (excluding tax).

About Viclear

Founded in 2016, Viclear stands out as a cosmetics maker focused on revolutionary beauty solutions. Their initiation into the hair care realm began with the &honey brand in 2018, which emphasizes honey's hydrating properties. The company also introduced the night care line THERATIS in 2021, among others.

Since its inception, Viclear has continually won accolades in the best cosmetics category, reflecting the brand's ideals and innovation. In 2025, the company unveiled &PAIR focusing on effective beauty solutions.

This success story not only highlights the outstanding achievements of the &PAIR Control Repair line but also emphasizes the brand's commitment to providing effective and consumer-friendly hair care options.

The future looks bright for &PAIR, as they continue to innovate and cater to the evolving needs of hair care enthusiasts. Regularly stepping forward to challenge conventional beauty norms, they are setting new standards in quality and effectiveness in hair care products.