Cetera Embraces King Financial Network as Trusted Partner with Over $1.1 Billion in Assets

Cetera Welcomes King Financial Network

On October 7, 2025, Cetera Financial Group announced the addition of King Financial Network (KFN), helmed by industry veteran Jim King Jr., as part of its extensive network of financial advisors. The New Jersey-based multifamily office, which boasts over $1.1 billion in assets, transitioned from Commonwealth Financial Network to join Cetera's Summit Financial Networks community.

Jim King Jr., the founder of KFN, shared his enthusiasm about this new chapter, citing the recent acquisition of Commonwealth by LPL as a pivotal moment that pushed him to seek a more supportive broker-dealer. "We are grateful for everything Commonwealth has done for us," he remarked, acknowledging their role in growing KFN's assets from $108 million to over $1.1 billion in just a decade.

During their selection process for a new partnership, King and his team engaged with numerous broker-dealers. He found Cetera to be particularly appealing due to its commitment to relationship-based support and community culture, which closely aligns with KFN's operational philosophy. He expressed how the alignment of values was essential for the sustainable growth of their business.

Tony Kelly, a partner at KFN, echoed King’s sentiments regarding Cetera's focus on service and the matched expertise crucial for their business model. "Meeting with Cetera executives was a breath of fresh air. It made our team feel comfortable and connected about the direction we’re heading," he noted. The collaboration aims to offer clients the finest service, leveraging Cetera's advanced technology and resources while maintaining Fidelity's NFS for custody and clearing.

A.J. Vignola, another partner, added that the multifaceted nature of their service offerings—ranging from tax and financial planning to estate and insurance services—positions KFN uniquely in the market. This comprehensive approach is vital for maintaining close relationships with clients and ensuring their evolving needs are met.

Under Cetera’s umbrella, KFN will benefit from a dedicated Regional Growth Team committed to a personalized and consultative approach to business development. This initiative is designed to provide tailored solutions, adapting to each advisor’s individual business needs through innovative marketing strategies and insights.

Todd Mackay, President of Cetera Wealth Management, welcomed KFN by praising Jim King’s dedication to clients. He highlighted Cetera's mission to make their clientele feel valued and well-supported, emphasizing the boutique atmosphere within the broader resources available. Mackay firmly believes the shift to Cetera will unlock greater potential for KFN and enhance the client experience through personalized service and comprehensive solutions.

Cetera positions itself as a premier financial advisor hub, empowering independent advisors through personalized support and flexible affiliation options. Currently, Cetera's network consists of approximately 12,000 advisors and institutions managing over $590 billion in assets under administration and $263 billion under management. This extensive reach not only enhances KFN's capabilities but also enables advisors to operate on their terms while leveraging Cetera’s modern technology and community-driven culture.

In summary, the integration of King Financial Network into the Cetera family marks a significant milestone for both entities. The synergy between KFN’s dedication to comprehensive financial care and Cetera’s robust support system is poised to create a flourishing environment for advisors and clients alike. As they embark on this new journey together, the potential for growth and enhanced service offerings is remarkably bright.

For more information about Cetera and their offerings, visit Cetera's website.