Hoyo de Monterrey Unveils Le Hoyo de San Luis at Exclusive Global Debut Event

Hoyo de Monterrey Expands Iconic Line



Hoyo de Monterrey has officially introduced its latest creation, the Le Hoyo de San Luis, adding a new chapter to its revered Le Hoyo Series. This prestigious line is celebrated for its intricate aromatic profiles and unmatched craftsmanship, embodying the essence of the Hoyo de Monterrey brand.

The New Addition


Unveiled during a grand event held on November 12 at the illustrious Alexander Kunz Theatre in Germany, the Le Hoyo de San Luis measures 52 x 160 mm and is meticulously crafted as a Totally Handmade with Long Filler cigar. This new vitola promises a smooth and balanced smoking experience, utilizing only the finest leaves sourced from San Luis, strategically located in the heart of tobacco culture in the Vuelta Abajo region of Pinar del Río, Cuba.

A Night of Celebration


The launch was part of an extravagant dinner show celebrating the 15th anniversary of the Alexander Kunz Theatre. Attended by over 400 guests including distributors, media, and cigar enthusiasts, this event combined exquisite cuisine with world-class entertainment. The night featured a culinary journey crafted by Michelin-starred chef Alexander Kunz, presenting a sumptuous four-course meal. Performances by internationally acclaimed artists further elevated the evening, showcasing a delightful blend of gastronomy and art.

Tasting Profile


The Le Hoyo de San Luis presents an enticing invitation to the palate:
  • - First Third: The experience begins with a smooth draw, an impressive burn, and a refined aroma characterized by woody notes and a pleasant yet subtle bitterness.
  • - Second Third: As the cigar develops, toasted notes emerge, harmonizing beautifully with a rich woody background while maintaining an elegant balance.
  • - Final Third: The finish reveals delicate hints of cocoa, accompanied by a lingering aftertaste that exemplifies the brand’s signature style.

An Exquisite Cigar Experience


Presented in boxes of ten, the Le Hoyo de San Luis embodies the perfect fusion of craftsmanship and flavor that Hoyo de Monterrey is renowned for. This medium-strength Habano invites enthusiasts to savor its complexity, making it an excellent choice for an approximately one-hour indulgence.

With this new release, Jorge Pérez Martel, the Commercial Vice President of Habanos, S.A., notes, “The Le Hoyo Series continues to captivate aficionados across all levels, and Le Hoyo de San Luis enriches our collection with a blend that delivers exceptional quality.”

As the world of premium cigars grows, Hoyo de Monterrey remains at the forefront, exemplifying a tradition of elegance and sophistication that cigars lovers cherish. This launch not only celebrates a remarkable product but also reinforces the artistry that Habanos, S.A. tirelessly promotes in every elegant draw of their cigars.

Experience the artistry, enjoy the legacy, and ignite your senses with the new Le Hoyo de San Luis.

Topics Consumer Products & Retail)

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