#Japan #Tokyo #BAGEL & BAGEL #JFLA Holdings #Hokkaido Melon

Introducing Seasonal Delights at Bagel & Bagel

Bagel & Bagel, operated by Altego Co., a subsidiary of JFLA Holdings based in Chuo, Tokyo, is excited to announce the launch of their latest seasonal products featuring the delightful aroma of Hokkaido melons. Starting June 18, 2025, customers can indulge in these limited-time offerings that perfectly encapsulate the essence of early summer.

Hokkaido Melon Bagel

Price: 289 yen (tax included)

This seasonal bagel is crafted with fragrant Hokkaido melons, delivering a sweet and refreshing taste that evokes the spirit of summer. In a unique blend, white chocolate has been incorporated, resulting in a creamy and milky flavor profile that complements the natural sweetness of the melon. This bagel is not just a delicious treat, but also a celebration of Hokkaido's rich agricultural produce.

Availability:

• - Date: From June 18, 2025, until supplies last.
• - Locations: Available at Bagel & Bagel stores nationwide, although some outlets may not carry this product.

Furano Melon Cream Muffin

Price: 367 yen (tax included)

This muffin is a wonderful combination of creamy Furano melon purée and a refreshing yogurt cream, all enveloped in a soft muffin base. The rich aroma of the melon fills your senses, offering a delightful taste experience reminiscent of the season. The unique fruity flavor is perfect for those who enjoy sweet baked goods while appreciating the fresh ingredients.

Availability:

• - Date: From June 18, 2025, to September 2, 2025, or until stock runs out.
• - Locations: Available at Bagel & Bagel stores nationwide, with some exceptions.

About Bagel & Bagel

Bagel & Bagel focuses on crafting bagels that are made from simple ingredients such as wheat, water, and other essential components. Their use of meticulously sourced North American wheat ensures a delicious taste experience with every bite. Unlike the typical hard bagels, those from Bagel & Bagel are distinctive for their moist and chewy texture, making them easy for children to enjoy as well. They retain their softness over time, distinguishing them in the crowded bagel market.

For more information, visit the official Bagel & Bagel website: Bagel & Bagel Official Site

About Altego Co.

Headquarters: Tokyo, Chuo, Nihonbashi Kakigaracho 1-5-6, Morita Building
CEO: Shusaku Higaki
Business Scope: Altego specializes in the manufacturing and retailing of bagels and baked goods, as well as managing restaurants and franchise operations that feature these products. Currently, there are 68 stores as of April 30, 2025, including 30 Bagel & Bagel locations and 34 MOMI & TOY'S stores.

For more information about Altego, visit: Altego Official Site

About JFLA Holdings Co.

Headquarters: Tokyo, Chuo, Nihonbashi Kakigaracho 1-5-6, Morita Building
CEO: Shusaku Higaki
Business Scope: JFLA Holdings covers a wide range of products including dairy, alcoholic beverages, sauces, and premium food items, focusing also on the operation of restaurant franchises.

For more information about JFLA Holdings, visit: JFLA Holdings Official Site

With these delightful seasonal offerings, Bagel & Bagel aims to bring the distinctive flavors of Hokkaido to your table. Make sure to visit your nearest Bagel & Bagel location to savor these special treats while they're still available!