#Japan #Tokyo #DXYZ #FreeiD #Challenge Pitch

DXYZ to Present at Challenge Pitch 2026

DXYZ Inc., headquartered in Shinjuku, Tokyo, is set to participate in the upcoming Challenge Pitch 2026, organized by the Japan Shopping Center Association. Leading this initiative will be Hashimoto, the Head of Platform Business Development at DXYZ. This event aims to showcase innovative business plans focused on the future of shopping centers, connecting startups with established businesses. DXYZ will primarily present solutions aimed at tackling the pressing issue of labor shortages.

Background of DXYZ's Participation

The Challenge Pitch event is a platform created by the Japan Shopping Center Association to facilitate the sustainable growth of the industry by sharing the latest technologies and initiatives. This year, DXYZ will unveil its concrete actions in addressing labor shortages, a critical challenge facing the retail sector.

DXYZ has undertaken several pilot projects, including one at a large shopping center in Tokoname, Aichi Prefecture, where it has successfully balanced improved visitor convenience with enhanced operational efficiency. By implementing the FreeiD system, DXYZ enables secure facial recognition-based payments, point card usage, entry-exit management for external contractors and employees, and attendance tracking for workers. These features directly contribute to reducing on-site burdens and enhancing security, while also addressing the industry-wide challenges of labor shortages and operational efficiency.

Presentation Highlights

During the Challenge Pitch, DXYZ plans to present the following key points:

• - Facial Recognition Technology: No need for admission passes or smartphones—guests can seamlessly enter and make payments using only their faces with the FreeiD system.
• - Operational Efficiency Solutions: Highlights of how DXYZ's solutions improve the efficiency of facility operations.
• - Future Prospects: An overview of how DXYZ aims to contribute to the retail industry moving forward.

DXYZ is committed to deepening collaborations with industry stakeholders to foster a sustainable future for retail. Here are the details of the event:

• - Event Name: Challenge Pitch 2026 – NEXT SC
• - Date: January 23, 2026 (Friday)
• - Venue: Pacifico Yokohama
• - Organizer: Japan Shopping Center Association
• - Co-organizer: New Commerce Ventures Inc.
• - Format: Conducted within the SC Business Fair 2026 (5 minutes for each presentation)
• - SC Business Fair Overview: Link
• - Pitch Event Overview: Link

Understanding the FreeiD Platform

The FreeiD is an innovative facial recognition ID platform that seamlessly integrates everything from wallets to identification cards into your face. With one-time facial registration, users can access entry, payments, and identity verification—transforming the user experience into a world where the face connects it all, eliminating the need for keys or wallets.

FreeiD is capable of interfacing with a diverse range of facial recognition AIs, allowing for the most suitable technology for different scenarios. It has driven innovations, such as the first