AstroTurf Expands Its Reach by Acquiring Coast to Coast Turf in Seattle

AstroTurf Expands Its Holdings by Acquiring Coast to Coast Turf

AstroTurf Corporation, a subsidiary of Sport Group, has made waves in the synthetic sports surfacing industry with its latest acquisition of Coast to Coast Turf, a premier artificial turf installer and dealer located in Seattle, Washington. This significant move, which was officially announced on December 16, 2024, marks a crucial step in AstroTurf's strategy to enhance its presence in the Northwest construction market and expand its service offerings to communities across a broad region.

Coast to Coast Turf's Established Reputation

Coast to Coast Turf, led by the esteemed Steve Webb, has built a stellar reputation for delivering quality and reliable service in the artificial turf sector. This alignment with AstroTurf allows Coast to Coast to maintain its operational leadership while benefiting from AstroTurf's expansive resources and industry expertise. Webb has been a key figure in establishing Coast to Coast as a trusted construction partner in the Northwest, positioning the brand as a leader in the competitive turf installation market.

After the acquisition, Coast to Coast Turf will now serve as AstroTurf's official construction arm, focusing on the states of Washington, Oregon, Montana, and Idaho. The emphasis of this partnership is to deliver top-notch sports surfacing solutions that cater to the growing demand across these communities.

Strengthening Regional Offerings

Philip Snider, the Chief Operating Officer of AstroTurf, expressed his excitement about the acquisition, stating, “We are incredibly proud to acquire Coast to Coast Turf and partner with Steve. This acquisition not only expands our presence in the Northwest but also enhances our ability to provide high-quality sports surfaces.” Under this new alliance, AstroTurf aims to leverage the expertise of Coast to Coast Turf alongside its advanced product line-up to elevate service levels and deliver innovative sports surfacing solutions.

Steve Webb echoed this sentiment, stating that the combination of Coast to Coast Turf’s local proficiency and AstroTurf’s national scale will enhance customer experience and enable them to undertake world-class projects more efficiently.

A Legacy of Innovation

AstroTurf Corporation, known for its pioneering work in synthetic sports surfaces, has been a leader in the industry for six decades. With robust offerings including AstroTurf® fields, Rekortan® tracks, and Laykold® courts, the company is poised to set new benchmarks in performance and durability. Their commitment to quality and innovation has solidified their status as the go-to brand for athletic facilities, landscape solutions, and recreational surfacing.

This acquisition aligns with AstroTurf's commitment to not only maintain but enhance the high standards of quality and service that Coast to Coast Turf has set. The goal is to create exceptional environments that inspire athletes and engage communities, further establishing AstroTurf as a frontrunner in the sports surfacing industry.

The Sport Group Vision

AstroTurf’s parent company, Sport Group, is recognized as a global leader in the design, manufacture, and installation of synthetic surfaces. Their reach spans over 70 countries, thanks to a comprehensive portfolio that includes multiple renowned brands. Sport Group is also celebrated for its commitment to sustainability, having pioneered several eco-friendly product lines and practices, including the world’s first carbon-neutral soccer turf.

With the incorporation of Coast to Coast Turf into the Sport Group family, AstroTurf reinforces its dedication not just to product innovation but also to sustainable practices that protect the environment while providing superior sporting solutions.

In conclusion, the acquisition of Coast to Coast Turf by AstroTurf Corporation is a strategic step towards amplifying their reach and service capacity in the Northwest market. As they move forward together, the collaboration is expected to set new standards in the sports surfacing industry, focusing on quality, performance, and community engagement.