#China #Shanghai #CIIE #inne #Children's Nutrition

Global Launch of New Products by inne at CIIE 2025

The 8th China International Import Expo (CIIE) kicked off on November 5, 2025, in Shanghai, attracting global enterprises and innovators. One of the standout participants was inne®, the world leader in children's nutrition, which seized this platform to present some of its latest innovations and engage with the growing Chinese market.

Under the pivotal theme, "Scientific Nutrition for a Shared Healthy Future," inne® showcased its commitment to improving children’s health through quality and innovative products. During the expo, the brand revealed the much-anticipated "Children's Calcium Quality Standard," developed in collaboration with JD Health, a dominant player in China's health sector. This new standard aims to address prevalent issues around ingredient standards, absorption efficiency, and safety regulations in the global children's nutrition market.

Children's Calcium Quality Standard

The newly established standard from inne® sets forth essential indicators including "Calcium Source Safety," "Dosage Form Suitability," and "Formulation Purity." This framework is designed to provide guidelines for other companies in the industry, promoting safety and effectiveness in children's nutrition products. With this initiative, inne® is not only ensuring the quality of its offerings but also advocating for a collective uplift in industry standards, championing transparency and consumer trust.

Innovative Products for Modern Needs

At the heart of inne®'s global launch were two exciting new products: inne® Women's Liquid Calcium and inne® iFocus™ DHA. The Women's Liquid Calcium stands out as the first of its kind specifically formulated for both mothers and babies during pregnancy and lactation. This product addresses the dual nutritional needs, ensuring that mothers receive adequate calcium while facilitating optimal absorption for their infants.

In tandem, the iFocus™ DHA product targets school-aged children aged six and above, aligning with the brand’s focus on effective learning and cognitive support. By employing an innovative time-specific nutrition approach, inne® aims to enhance the cognitive capabilities of young learners, thus supporting their academic journeys effectively. Both products encapsulate the essence of “Precision Nutrition,” a concept that aims to adapt nutritional interventions based on individual needs and contexts.

Commitment to Quality

Inne® prides itself on adhering to stringent German pharmaceutical-grade standards in all its product launches. Drawing on research and development insights inspired by breast milk and natural foods, the brand has established a robust portfolio supported by five R&D centers located across Germany, Italy, the United States, and China. This extensive network has facilitated the acquisition of over 180 global patents, fostering continuous innovation.

The establishment of the inne® Nutrition and Health Institute further underscores the brand’s commitment to pioneering research and development in children's nutrition. Partnering with esteemed institutions, inne® has created a comprehensive system for product development and verification, ensuring that every product released offers scientific and health benefits to consumers.

As the CIIE progresses, inne® stands as a pivotal force in the dialogue surrounding children's health and nutrition, advocating for high standards and innovative solutions that meet modern demands. With its dedication to quality and safety, inne® is poised to set new benchmarks in the global nutritional landscape, making strides towards a healthier future for children worldwide.

For more information on their innovative products and ongoing initiatives, visit inne's official website or follow their journey as they continue to redefine the nutritional standards for children across the globe.