Exploring Immersive Experiences: A Discussion at InfoComm 2025

Introduction

As consumers increasingly seek engaging and memorable experiences, the significance of immersive experiences is becoming crystal clear. InfoComm 2025 is set to shine a spotlight on this trend with an engaging panel discussion titled "Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences." Scheduled to occur on June 11 at 11 a.m., this discussion will feature leading experts from two renowned organizations—Universal Destinations & Experiences and Amazon Web Services (AWS).

The Panel Discussion

This panellist lineup includes Dang Ly of Universal Destinations & Experiences, Jeff Zabel of AWS, and moderator Todd Hougland from Ripley Entertainment. As these industry pioneers converge, they will explore how advancements in technology are forging the future of immersive entertainment. Their diverse backgrounds span theme parks, media, and gaming, providing a rich tapestry of insights. Managing expectations for a captivating audience experience, attendees will gain a deeper understanding of how to leverage technological innovation to deliver extraordinary experiences.

Key Panelists

Dang Ly, Universal Destinations & Experiences

Dang Ly serves as the Senior Vice President and Chief Technology Officer at Universal Destinations & Experiences. Based in Orlando, Florida, he has played a pivotal role in overseeing award-winning IT initiatives, including those at Universal Beijing. His current focus involves enhancing digital experiences and business operations across North American and Asian markets.

Jeff Zabel, Amazon Web Services

Jeff Zabel's extensive experience in entrepreneurship and leadership brought him to AWS. His background in engineering, coupled with his work in immersive technology, has driven innovations for leading automakers like BMW and eBay. Currently, as a Global Industry Specialist at AWS, he continues to push boundaries in immersive technology.

Todd Hougland, Ripley Entertainment

Todd Hougland has dedicated over 35 years to the global theme park and attractions industry. As the Senior Director of Design and Development at Ripley Entertainment, he leads a diverse team in creating unique projects globally. His participation as Chair of the International Association of Amusement Parks and Attractions (IAAPA) further solidifies his expertise in this sector.

The Importance of Immersive Experiences

In a rapidly evolving technological landscape, creating immersive experiences has transitioned from being a competitive advantage to a necessity. Jenn Heinold, Senior Vice President at AVIXA, underscores this sentiment, stating, "Creating immersive experiences is more important than ever if you want to leave an impression on your audience." The convergence of various technologies allows for unprecedented levels of creativity and interaction, making it essential for industry leaders to stay ahead of the curve.

Event Details

The panel discussion will take place at the Valencia Ballroom (W415AB) of the Orange County Convention Center in Orlando, Florida, during InfoComm 2025, which runs from June 7 to 13, with exhibitions from June 11 to 13. This event represents a unique opportunity for professionals in the audiovisual and integrated experience sectors to delve into the latest discussions surrounding immersive technologies.

Conclusion

"Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences" promises to be an enlightening session filled with forward-thinking ideas and inspiration. As technology continues to reshape the entertainment landscape, discussions like these play a crucial role in guiding the industry's future trajectory. For attendees, it’s an event not to be missed, offering invaluable insights into how they can evolve their strategies in crafting unforgettable experiences.

For more details on how to register for InfoComm 2025 and to stay updated on the latest news, visit InfoComm's official website.