#Japan #Saitama #CARIN #Megane Flower #Bouquet Vision

Bouquet Vision: A New Chapter for a Transforming Eyewear Brand

Bouquet Vision Inc., which was previously known as Megane Flower, has officially announced its name change scheduled for December 1, 2025. This significant transition marks a pivotal moment in the company’s storied history, which began in 1975 with a focus on eyewear products. The move to adopt the name Bouquet Vision is more than just a rebranding; it symbolizes the company’s evolution and expansion into a diversified business model.

Background of the Name Change

For nearly five decades, Megane Flower has been a cornerstone within the eyewear industry, successfully operating a range of brands from its base in Saitama, Japan. The change to Bouquet Vision comes on the heels of a strategic growth phase for the company. Through mergers and acquisitions, Megane Flower has evolved into a multi-brand powerhouse. Currently, the parent company oversees 135 retail locations and employs approximately 502 individuals under this new umbrella.

Current Brand Portfolio

Bouquet Vision remains committed to providing high-quality eyewear solutions, with a varied lineup of brands within its portfolio:

• - In-House Brands: Megane Flower, Tokyo Star Glasses, Aile Megane, GlassMania, and Megane Hat.
• - Franchise Operations: Operates as a franchisee under the brand 'Eyewear Market.'
• - Joint Ventures (JV): Manages the Japanese operations for the South Korean eyewear brand 'CARIN.'

As Bouquet Vision looks ahead, it recognizes the need to shift from a name that was strongly tied to a single brand to one that represents the diverse offerings of the entire group. This new name emphasizes collaboration and synergy among its brands—a visual metaphor akin to a bouquet of flowers, each enhancing the beauty of the other.

Significance of the New Name

The choice of the word 'Bouquet' signifies the harmonious integration of various brands, each with its unique identity yet contributing to a shared value proposition. The term 'Vision' is a nod to the company’s foundation in the visual realm while also hinting at its aspirations to broaden its horizons into auditory and lifestyle sectors. This duality represents the strategic roadmap Bouquet Vision aims to pursue in pursuit of sustainable growth.

Company Profile

• - New Name: Bouquet Vision, Inc.
• - Former Name: Megane Flower Inc.
• - Location: 4-247-1 Yoshikicho, Omiya Ward, Saitama City, Saitama Prefecture
• - CEO: Shun Tabuchi
• - Number of Locations: 135 stores (as of October 2025)
• - Employee Count: 502 individuals (as of October 2025, group total)
• - Business Activities: Sales and operation of eyewear, sunglasses, contact lenses, and hearing aids, as well as e-commerce services.
• - Website: bouquetvision.com

As Bouquet Vision prepares to embark on this new phase under its new name, it remains committed to its core values of innovation, quality, and customer satisfaction. The rebranding showcases the company’s dedication to encompassing a broader spectrum of consumer needs and preferences in an ever-evolving market.

For any inquiries about this development, please contact the public relations department of Bouquet Vision at [email protected].