New Residential Development Project Launched in Yokohama Area

In a significant move for the Yokohama region, Benhouse, a subsidiary of Sekisui Chemical Co., and Tokyo Sekisui Heim have officially launched the "Higashiyamada Residential Project." This initiative marks the first collaboration between the two companies since Benhouse became a part of the Sekisui Heim group last year.

Responding to Housing Demand

The Tokyo metropolitan area continues to witness a surge in population, driving the demand for housing. However, building in this region presents various challenges such as narrow building widths, irregular land shapes, and restrictions imposed by local regulations. Moreover, there is an increasing need to address the unique housing demands of this urban area, including property value considerations.

The Higashiyamada project aims to leverage Benhouse's vast experience in land acquisition and construction management alongside Sekisui Heim's expertise in high-quality modular housing to create a new residential community. By blending the design methodologies of both companies based on site conditions, the project aims to provide a cohesive and attractive residential area.

Highlights of the Higashiyamada Project

1. Tailoring Construction Techniques - The project will adopt various construction methods based on land characteristics to meet a diverse range of housing needs.
2. Comprehensive Planning and Design - From sectional planning to overall site design, a focus on comfort and livability will guide the development.
3. Creating a Harmonious Neighborhood - The project aims to establish beautiful streetscapes that preserve the area's value over time.

Diverse Needs Met Through Tailored Solutions

Benhouse plans to implement large-scale land development by tapping into its locally sourced information networks for land acquisition. The entire site will feature a gentle slope to the south. Particularly, the eastern section of the development presents challenges due to a height difference of up to 2 meters, alongside other regulatory considerations. To manage this effectively, Benhouse's unique wooden frame construction will be utilized in the eastern area, while the flatter western section will incorporate Tokyo Sekisui Heim’s highly efficient steel-modular construction. This strategic division will meet varied demands across different market segments, from affordable housing to luxury residences.

Comprehensive Design for Enhanced Living Experience

The residential layout will be thoughtfully designed considering factors such as airflow, lighting, and privacy. Benhouse’s development plan will integrate Sekisui Heim's design expertise, ensuring that every residence is part of an overarching vision to enhance the living experience while respecting the relationship between neighboring homes.

Key elements include:

- Sightline Control: Utilizing elevation differences to enhance privacy and openness.
- Efficient Movement: Streamlined design plans for daily household activities.
- Practical Spaces: Creating functional areas that maximize living space and convenience.

Commitment to Lasting Aesthetics in Urban Development

Adhering to Sekisui Heim's "Neighborhood Design Guidelines," the project intends to cultivate a timelessly beautiful landscape. Consistent design across the entire residential block is aimed at safeguarding its asset value for the future.

In this project, Sekisui Heim’s signature "flat roofs" will be complemented by Benhouse’s "hipped roofs," achieving harmonious architectural lines. The exterior will feature clean lines highlighting the natural texture of the mortar finish. Also, communal elements like fences and landscaping will have a unified design approach, reinforcing a sense of community.

Future Prospects

As part of its mid-term management plan, "Accelerate 2028," Sekisui Heim aims to strengthen area-specific marketing strategies tailored to regional characteristics. The company envisions expanding its footprint across all housing areas—detached homes, residential complexes, and more in the Tokyo vicinity. By merging Benhouse's regional land acquisition and development capabilities with Sekisui Heim’s housing and urban planning knowledge, the project is set to evolve into a premier high-value residential market that caters to the growing demands of urban living.

Project Overview

- Location: 1300-1 Higashiyamada-cho, Tsuzuki-ku, Yokohama City, Kanagawa
- Approval Number: Yokohama City Development Permit No. 2024-6
- Development Area: 2352.15 sqm
- Transportation: Close to Higashiyamada Station on the Yokohama Subway Green Line
- Total Lots: 15
- Expected Sales Start: August 2026 for Benhouse lots, June 2026 for Sekisui Heim lots.