Yoshida Kotaro and Yagi Riko Unravel the Mysteries Behind Family Mart's 45% Volume Campaign!
In an exciting new commercial campaign, Yoshida Kotaro and Yagi Riko take on the intriguing role of discovering the mysteries behind Family Mart's 'Volume Increase Operations'. Launching on August 4, 2026, this unique promotion commemorates the company's upcoming 45th anniversary by offering customers a remarkable 45% increase on selected popular products without changing their prices. This isn't just a marketing campaign; it's a testament to Family Mart's commitment to providing value and delight to its customers.
The campaign will present 13 different items, including the highly popular 'Fami Chicken' and the all-new 'Large Takoyaki', which will be released weekly. Family Mart is emphasizing a value-driven approach, allowing customers to enjoy larger portions while paying the same price. The promotions come after the success of previous campaigns which demonstrated substantial sales growth, showcasing a 126% increase compared to the earlier year.
In the newly released TV commercial, Yoshida, playing the role of a researcher investigating unidentified phenomena, and Yagi, as a reporter exploring urban legends, navigate the realms of oversized food items involving fantastical visuals of a floating giant 'Fami Chicken'. The commercial has drawn significant attention for its imaginative storytelling and comedic elements, portraying the characters' astonishment and delight towards the unexpectedly large portions while maintaining their favored flavors.
As the year marks Family Mart's 45th anniversary, Yoshida and Yagi's performances stand as an iconic representation of the campaign's spirit. In the commercial, they dive into not only the outrageous visual concepts but also suggest that the excitement and joy found at Family Mart are legendary in their own right. Conceived as a playful twist on urban legends, the campaign's narrative cleverly encourages consumers to think of the brand when contemplating delightful, affordable meals.
The success of the volume upselling initiative has been evidenced through customer feedback, with a survey showing that approximately 33% of participants perceived the 45% increase to feel nearly like double the original amount. That feedback undoubtedly fueled the decision to repeat the volume increase campaigns for the second time this year.
The products scheduled for launch during this exciting campaign include iconic favorites like the Fami Chicken and indulgent desserts, all designed to cater to summertime cravings while providing a refreshing take on classic convenience store fare. Not only does this initiative highlight Family Mart's desire to cater to customer appetites, but it also reinforces their ongoing commitment to adaptability in a competitive marketplace.
Moreover, in conjunction with the volume increase campaign, Family Mart has also introduced fun interactive elements for consumers. The 'Family Mart Volume Examination' allows fans to engage with the brand by testing their knowledge of the campaign through a fun quiz featuring their TV personalities. This modern approach to consumer engagement strengthens the connection between Family Mart and its loyal customers, encouraging them to participate actively in ongoing promotions.
As fans can see both Yoshida and Yagi effortlessly blend humor and excitement in the TV campaign, they invite everyone to experience the volume increases firsthand, ensuring 2026's summer at Family Mart will be both delicious and memorable. With the hybrid offerings of both the classic and newly conceptualized products, consumers are urged to enjoy their beloved foods in larger quantities—without their pockets feeling any lighter.
To top it all off, the campaign offers customers exciting chances to earn rewards through the Family Pay system and by engaging with social media, ensuring that the good times and rewards flow alongside the oversized portions.
As Family Mart gears up for its big 45th celebration, the 'Volume Increase Operations' campaign encourages everyone to participate, promising to deliver abundance and joy without breaking the bank. Consumers can look forward to remarkable options and the uniquely fun narratives woven into every commercial and promotional event. Dive into this celebration of community, value, and delightful food on all fronts with Family Mart this summer!
The campaign will present 13 different items, including the highly popular 'Fami Chicken' and the all-new 'Large Takoyaki', which will be released weekly. Family Mart is emphasizing a value-driven approach, allowing customers to enjoy larger portions while paying the same price. The promotions come after the success of previous campaigns which demonstrated substantial sales growth, showcasing a 126% increase compared to the earlier year.
In the newly released TV commercial, Yoshida, playing the role of a researcher investigating unidentified phenomena, and Yagi, as a reporter exploring urban legends, navigate the realms of oversized food items involving fantastical visuals of a floating giant 'Fami Chicken'. The commercial has drawn significant attention for its imaginative storytelling and comedic elements, portraying the characters' astonishment and delight towards the unexpectedly large portions while maintaining their favored flavors.
As the year marks Family Mart's 45th anniversary, Yoshida and Yagi's performances stand as an iconic representation of the campaign's spirit. In the commercial, they dive into not only the outrageous visual concepts but also suggest that the excitement and joy found at Family Mart are legendary in their own right. Conceived as a playful twist on urban legends, the campaign's narrative cleverly encourages consumers to think of the brand when contemplating delightful, affordable meals.
The success of the volume upselling initiative has been evidenced through customer feedback, with a survey showing that approximately 33% of participants perceived the 45% increase to feel nearly like double the original amount. That feedback undoubtedly fueled the decision to repeat the volume increase campaigns for the second time this year.
The products scheduled for launch during this exciting campaign include iconic favorites like the Fami Chicken and indulgent desserts, all designed to cater to summertime cravings while providing a refreshing take on classic convenience store fare. Not only does this initiative highlight Family Mart's desire to cater to customer appetites, but it also reinforces their ongoing commitment to adaptability in a competitive marketplace.
Moreover, in conjunction with the volume increase campaign, Family Mart has also introduced fun interactive elements for consumers. The 'Family Mart Volume Examination' allows fans to engage with the brand by testing their knowledge of the campaign through a fun quiz featuring their TV personalities. This modern approach to consumer engagement strengthens the connection between Family Mart and its loyal customers, encouraging them to participate actively in ongoing promotions.
As fans can see both Yoshida and Yagi effortlessly blend humor and excitement in the TV campaign, they invite everyone to experience the volume increases firsthand, ensuring 2026's summer at Family Mart will be both delicious and memorable. With the hybrid offerings of both the classic and newly conceptualized products, consumers are urged to enjoy their beloved foods in larger quantities—without their pockets feeling any lighter.
To top it all off, the campaign offers customers exciting chances to earn rewards through the Family Pay system and by engaging with social media, ensuring that the good times and rewards flow alongside the oversized portions.
As Family Mart gears up for its big 45th celebration, the 'Volume Increase Operations' campaign encourages everyone to participate, promising to deliver abundance and joy without breaking the bank. Consumers can look forward to remarkable options and the uniquely fun narratives woven into every commercial and promotional event. Dive into this celebration of community, value, and delightful food on all fronts with Family Mart this summer!
Topics Consumer Products & Retail）
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