#Japan #Tokyo #Claude #Gaprise #BtoC Brands

Understanding Sales Loss Visibility through Claude

In an age where artificial intelligence continually transforms industries, Gaprise is at the forefront by integrating behavioral data with Claude for a groundbreaking approach to visualizing sales losses. This innovative strategy will be showcased during an online seminar hosted by InterFactory on September 29, 2026, featuring insights from various BtoC brands.

Seminar Overview

The seminar titled "＼「AIで作った」だけでは、売上は動かない／意思決定の速さ・質を上げるClaude活用論～BtoCブランド支援9社が実践する実プロンプト・実演デモ～" is designed for professionals managing EC businesses. The event will run from 1:00 PM to 4:45 PM, with Gaprise's participation scheduled for 4:20 PM. The session aims to highlight the limitations of merely using AI to generate content without impacting revenue.

Attendees will learn how to leverage AI not just as a tool for efficiency but as a partner in enhancing decision-making speed and quality. Nine experienced companies, including those specializing in e-commerce and video marketing, will share their practical experiences and effective prompts.

The Need for Improved Decision-Making

Despite the growing adoption of AI to create product descriptions and marketing graphics, many BtoC brands find themselves struggling to translate these efficiencies into actual sales increases. The seminar addresses the need to utilize AI as a strategic partner in not only improving operational speeds but also enhancing the quality of insights derived from data analysis.

In the 9th segment of the seminar, Shohei Ito, the Manager of the Customer Success Group at Gaprise, will demonstrate how to identify sales loss points through interactive analysis with Claude. He will explain how to leverage tools such as GA4 and user experience analytics to analyze customer behavior and uncover the reasons behind revenue loss.

"By simply asking Claude, 'Where am I losing sales, and how much?', we can quickly pinpoint areas for improvement and prioritize solutions that offer the highest impact," remarks Shohei.

A Closer Look at the Presentation

During the demonstration, real-time interactions will showcase how to combine behavioral data with AI to establish deeper insights into user actions on e-commerce platforms. The presentation aims to answer critical questions like:

• - Where are we losing sales?
• - What solutions should we prioritize based on potential impact?

These insights will enable participants not only to pinpoint issues but also to derive actionable strategies to rectify them.

Target Audience

This seminar is particularly beneficial for those who:

• - Have started utilizing Claude or generative AI but haven’t seen a significant impact on sales.
• - Manage operations on platforms such as Rakuten, Amazon, or Yahoo! Shopping and seek to improve their analysis speed and decision-making.
• - Wish to understand the underlying reasons for sales losses on their websites, supported by data.
• - Are navigating the line between tasks best suited for AI versus those requiring human judgment in customer management.

About Gaprise

Founded in 2005, Gaprise specializes in introducing advanced international technologies to the Japanese market. With a mission to support enterprise growth through innovative tech partnerships, the company has played a crucial role in enhancing digital marketing, customer experience optimization, and AI utilization across various industries.

As Japan's enterprise IT market is projected to reach a staggering 30 trillion yen, the SaaS sector is also anticipated to expand significantly. Gaprise remains committed to bridging the gap between cutting-edge technology and Japanese companies to create new value and foster business growth.

Register for the Seminar

Gaprise aims to empower businesses, ensuring that they benefit from the transformative capabilities of AI and data analytics in a rapidly evolving digital landscape.