SMArtX Advisory Solutions Expands Manager Marketplace with 25 New Investment Strategies

SMArtX Advisory Solutions Expands Manager Marketplace



SMArtX Advisory Solutions, widely recognized for its innovation in managed accounts technology, has unveiled a significant expansion of its Manager Marketplace. This enhancement includes the introduction of 25 new investment strategies sourced from seven esteemed asset management firms. The development further cements SMArtX's position as a leading platform in the financial services industry.

As of July 10, 2025, the SMArtX platform now boasts a total of 1,553 strategies encompassing offerings from 323 distinguished asset management firms. This latest expansion is a testament to the platform's commitment to continually upgrade its resources for advisors and asset managers alike, facilitating a diverse range of tailored portfolio options for clients.

Among the new entrants are GQG Partners, Liquid Strategies, and VanEck, each contributing unique strategies to the platform. GQG Partners has introduced global ADR and U.S. equity strategies. Meanwhile, Liquid Strategies has brought forward overlay and hedged equity strategies, along with multiple other offerings. VanEck has entered the marketplace with a variety of strategies, including real asset and thematic investments, which are carefully designed to cater to varying risk appetites and investment goals.

Other notable firms like Allspring Global Investments, F/m Investments, Innovator Capital Management, and T. Rowe Price have also expanded their current offerings. For example, Allspring has introduced the SMArt Custom Blend and SMArt Emerging Markets strategies to meet the evolving demands of investors. Similarly, F/m Investments focuses on providing a Genoa Enhanced Muni Bond Ladder strategy. T. Rowe Price has unveiled a suite of equity blend strategies that can help diversify portfolios effectively.

The comprehensive list of new strategies includes:

  • - Allspring Global Investments
- SMArt Custom Blend
- SMArt Emerging Markets

  • - F/m Investments
- Genoa Enhanced Muni Bond Ladder

  • - GQG Partners
- Global ADR
- U.S. Equity
- U.S. Equity Value

  • - Innovator Capital Management
- Capital Shield 100% Buffer

  • - Liquid Strategies
- Core Bond Overlay
- Hedged Large Cap Equity
- Hedged Premium Income
- Large Cap Equity Overlay

  • - T. Rowe Price Associates, Inc.
- 100 Equity Blend Model Portfolio
- 20/80 Blend Model Portfolio
- 40/60 Blend Model Portfolio
- 60/40 Blend Model Portfolio
- 80/20 Blend Model Portfolio
- U.S. Equity Blend ETF Model Portfolio

  • - VanEck
- Real Assets
- Select Opportunities
- Wealth Builder Core Aggressive
- Wealth Builder Core Conservative
- Wealth Builder Core Moderate
- Wealth Builder Plus Aggressive
- Wealth Builder Plus Conservative
- Wealth Builder Plus Moderate

Brad Haag, Executive Vice President of Asset Manager Solutions at SMArtX, expressed enthusiasm about this expansion, stating, "With the third quarter officially underway, SMArtX is excited to highlight the continued growth of our Manager Marketplace! Our platform now offers even more strategies from respected asset managers. This expansion means more opportunities for asset managers to differentiate their offerings and for advisors to craft tailored portfolios for their clients. We're ready for an impactful quarter ahead!"

For those interested in exploring the diverse array of strategies now available, SMArtX has made it easier through their Manager Profiles feature on their website. Advisors are encouraged to download the latest profiles to gain insight into the 1,553 strategies offered by the 323 asset management firms represented.

In conclusion, SMArtX Advisory Solutions continues to be a trailblazer in the financial technology sector, striving to provide innovative solutions that simplify the investment landscape for both advisors and their clients. As the industry evolves, SMArtX’s continuous enhancements make it an essential resource for those navigating portfolio management and investment strategy.

Topics Financial Services & Investing)

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