JOY GROUP Completes Acquisition of Italian Hair Care Brand Foltène for Global Expansion

JOY GROUP Finalizes Acquisition of Foltène

JOY GROUP, a prominent Chinese cosmetics conglomerate, has officially completed its acquisition of Foltène, an esteemed Italian brand specializing in dermatological hair care products. The announcement, made on October 21st, 2025, highlights JOY GROUP's strategic goal of expanding its global presence in the beauty industry.

Founded in 1944 in Milan by pharmaceutical researchers, Foltène has built its reputation on a strong scientific heritage and innovative technologies. The brand is widely recognized for developing two exclusive active complexes, Tricosaccaride® and Tricalgoxyl®, which have been clinically proven to promote healthier and thicker-looking hair. Foltène's core product range encompasses solutions for promoting healthy hair growth, repairing hair, and strengthening keratin. This includes various treatments such as anti-hair loss ampoules, gender-specific anti-hair loss shampoos, serums for eyebrows and eyelashes, and nail revitalization essences.

Differentiating itself in the crowded beauty market, Foltène relies on rigorous scientific research and clinical trials to validate the effectiveness of its products. As a result, the brand has gained acceptance in over 30 countries globally, earning the trust of consumers who seek effective hair care solutions.

This acquisition entails JOY GROUP's complete takeover of Foltène's business operations, which encompasses brand assets, global distribution networks, supply chain systems, and the research laboratory located in Italy. Allan Liu, President and CEO of JOY GROUP, expressed excitement about the acquisition, stating, "As awareness of scalp health and hair care continues to rise, this presents immense growth opportunities. With its robust scientific legacy, cutting-edge exclusive technologies, and comprehensive range of products, Foltène has earned the trust and recognition of consumers worldwide. We are honored to welcome Foltène into the JOY GROUP family. This acquisition strengthens our position in the hair and scalp care sector, enabling us to provide science-based advanced solutions to a broader audience."

The integration of Foltène aligns with JOY GROUP's ongoing strategy of expanding its multi-brand and multi-category product lines on an international scale. This acquisition complements an existing portfolio that includes color cosmetics, hair and scalp care, and dermatological products. Moreover, the addition of Foltène is expected to create strong synergies with JOY GROUP’s existing brands, fostering innovation and sustaining growth in the global beauty marketplace.

JOY GROUP prides itself on its mission to "create a world of beauty that brings joy to everyone." Its diverse brand portfolio includes JUDYDOLL, JOOCYEE, Biophyto genesis, René Furterer (for its Chinese operations), and now Foltène. The company also operates its own research and innovation center and cosmetic manufacturing facility, bringing together top talent across various disciplines to establish an agile, integrated, and responsive supply chain.

In conclusion, the acquisition of Foltène marks a significant milestone for JOY GROUP as it aims to enhance its offerings in the hair and scalp care category while leveraging Foltène’s legacy of scientific advancement to deliver high-quality solutions to consumers worldwide. By embracing innovation and maintaining a consumer-centric approach, JOY GROUP is set to solidify its status as a leading beauty industry player.

For more information on JOY GROUP and its portfolio of brands, please visit www.joy-group.com.