#Japan #Tokyo #Miyabull #Internet SagiWall #BBSS Corporation

BBSS Corporation Unveils 'Miyabull'

In a significant move to strengthen its offerings against the rise in online scams, BBSS Corporation has announced a rebranding of its flagship security software from "SagiWall" to "Miyabull," effective from June 26, 2025. This transition not only aims to refresh the brand image but also to resonate more with families and diverse age groups, reflecting the evolving complexities of internet fraud.

Why the Name Change?

The increase in the sophistication of internet scams has been alarming—over 171,000 phishing incidents were reported in 2024 alone, indicating an upward trend. With over 12 million licenses issued over 19 years, SagiWall has protected millions of users from various online threats, blocking access to more than 10 million scams and dangerous sites monthly.

The decision to rename the software to "Miyabull" comes with the vision to enhance familiarity and reliability among users, akin to a family watchdog safeguarding their loved ones in the digital space. This new identity embodies the spirit of a friendly protector, supporting users by preventing fraud, while continuing to utilize the established expertise amassed in scam prevention techniques.

What is Miyabull?

Miyabull is a dedicated online fraud prevention security software developed by BBSS Corporation. It automatically blocks various fraudulent sites, including phishing traps, one-click scams, and fake shopping pages. It is compatible with multiple devices including PCs, smartphones, and tablets, offering protection beyond what standard security solutions typically provide.

Equipped with a unique detection engine that incorporates three methods—"Black List Detection," "Heuristic Detection," and "AI Detection"—Miyabull rapidly responds to emerging scams and hazardous sites. The software is widely utilized by over 30 major carriers, ISPs, and electronics retailers, bolstering the digital security landscape.

Background of the Change

Since its launch in 2006, SagiWall has undergone numerous updates, ensuring consistent protection against online scams. The vast amount of transaction data collected over these years, exceeding 120 billion checks, allows Miyabull to enhance its detection capabilities continuously. The growing threat landscape necessitates a branding evolution to convey a stronger sense of security, targeting a wider audience with a more approachable and intuitive product.

Moving forward, BBSS aims to enhance user experience through continuous improvements in UI/UX, functionality enhancement, and robust customer support. Initiatives, including collaborative research with university labs to preemptively address online fraud, will also be strengthened under the Miyabull brand.

The Message Behind Miyabull

The choice of a bulldog as the mascot for Miyabull is a deliberate one—symbolizing steadfast protection, much like a family member looking out for everyone's safety online. The motto encapsulates the essence of being a dependable guardian against scams, reinforcing the message that Miyabull will always be on duty for its users.

Launch and Promotional Campaign

The launch schedule details the following key dates:

• - June 26, 2025: Users of SagiWall will receive prioritized access, with mobile versions available through AppStore and Google Play, along with updates for PC users.
• - Late July 2025: New sales for PC versions of Miyabull will commence.

In conjunction with the launch, BBSS Corporation is launching a chance to win a ¥5,000 digital gift via a social media campaign. Users following their official X and Instagram accounts can enter the contest, providing an exciting way to celebrate the new brand.

BBSS is committed to its mission of utilizing IT and AI to foster a safer digital environment. With Miyabull, the company envisions protecting individuals and families, ensuring their online experiences are as secure and enjoyable as possible.

Company Overview
Name: BBSS Corporation
Location: 1-7-1 Kaigan, Minato-ku, Tokyo, Japan (WeWork Tokyo Port City Takeshiba)
President: Shin'ya Honda, President & CEO
Founded: January 17, 2006
Shareholder: 100% owned by SB C&S Corporation
Business: Planning, development, and provision of consumer software and IoT services, along with license sales for corporate clients
Website: BBSS Corporation