#Japan #Tokyo #Natori #Ebara Foods #Golden Flavor

Natori x Ebara Foods Collaboration: The New Beef Jerky

Embracing the flavors of summer, Natori Co. Ltd., led by President Saburo Natori, has teamed up with Ebara Foods Industry Co. Ltd., headed by President Tsuyoshi Morimura, to launch an exciting new product: THE Otsumami BEEF Thick Beef Jerky Golden Flavor (Medium Spicy). This special edition jerky will be available starting June 9, 2025, for a limited time only.

Development Background

With Ebara Foods' Golden Flavor being the top-selling barbecue sauce in the market, demand naturally increases during summer—a season synonymous with grilling and BBQ. Natori, a leader in the jerky category, has consistently pulled ahead in sales. Among its successful offerings, the THE Otsumami BEEF series stands out for its thick texture that is both satisfying and easy to chew. This collaboration promises a delightful beef jerky perfect for snacks and drinks, especially as the summer heat kicks in.

Product Features

• - A Taste of Summer: As summer approaches, the cravings for barbecue grow. This jerky captures the essence of summer with its distinct flavor profile, making it a perfect snack for warm days.

• - Authentic Flavor Replication: The unique characteristics of Golden Flavor (Medium Spicy), known for its refreshing sweetness and savory depth from aromatic vegetables, are replicated flawlessly in this jerky.

• - Thick Yet Easy to Chew: Utilizing the patented Steam Roll Method, this jerky combines a robust bite with a texture that is easy to handle, making it a flavorful treat for anyone.

Developer Insights

When asked about the inspiration behind this collaboration, the developers noted that summer is an ideal time for enjoying beer and grilling. To embody the experience of barbecue in jerky form, they chose to partner with Golden Flavor, focusing particularly on the blend of refreshing sweetness and umami from aromatic vegetables. The packaging reflects this vibrant theme with its sparkling golden colors.

Commitment to Flavor

The team dedicated significant effort to ensure the flavor of Golden Flavor (Medium Spicy) is accurately represented. The familiar aroma and taste of the popular barbecue sauce fill the mouth, making this jerky an excellent choice for either snacking or pairing with drinks. They encourage everyone to give it a taste.

Exciting Giveaway Campaign

To celebrate the launch of this collaborative product, Natori and Ebara Foods will host a special giveaway campaign on X (formerly Twitter).

• - Application Period: July 1, 2025, 12:00 PM to July 14, 2025, 11:59 PM.
• - How to Enter: Follow Ebara Foods’ official X account (@_ebarafoods) and Natori’s official account (@otsumami_natori), then retweet the campaign post.
• - Prizes: Ten winners will receive a combination of the collaborative THE Otsumami BEEF Thick Beef Jerky Golden Flavor (Medium Spicy) along with products from both companies.

Product Summary

• - Product Name: THE Otsumami BEEF Thick Beef Jerky Golden Flavor (Medium Spicy)
• - Packaging Size: 34g
• - Suggested Retail Price: 497 yen (including tax)
• - Availability: Nationwide in supermarkets, GMS, and convenience store snack sections.
• - Sales Period: June 9, 2025, to September 30, 2025.

About Golden Flavor

Golden Flavor is a fruit-based barbecue sauce made from over one-third of carefully selected domestic apples. From the classic Sweet, Medium Spicy, and Spicy options, to unique flavors like 旨にんにく (delicious garlic), 濃覚熟 (rich cooked onion with fruits), and 贅沢林檎 (luxurious apple sauce with 45% apples), the brand caters to various tastes and meat types, providing diversity for every occasion.

Explore Golden Flavor Brand Here

About THE Otsumami BEEF

Featuring a proprietary Steam Roll Method, THE Otsumami BEEF offers thick, satisfying beef jerky that maintains a tender texture for easy enjoyment. It’s designed for meat lovers who appreciate a hearty snack, perfect for any occasion.
(Patented under No. 5693100)