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Baker Hill's Bold Makeover: A New Era for Banking Technology

In a fast-evolving landscape where banking technology often feels overwhelming, Baker Hill has taken a bold step forward by launching a comprehensive redesign of its core platform and brand identity. Grounded in a philosophy of simplicity, clarity, and empathy, Baker Hill aims to evolve the way banking professionals interact with technology, ensuring that it serves their needs more effectively than ever before.

A User-Centric Approach to Design

The redesign stems from an insightful realization: bankers require better tools, not just more of them. Under the guidance of Chief Design Officer Kourtney Goody, the company has implemented a user-centric design philosophy that integrates real feedback from bankers into the development process. By employing a framework termed 'Design-Driven Development,' Baker Hill is crafting an experience that prioritizes how bankers conduct their work, rather than following preconceived notions of software functionality.

"These advancements weren't made in isolation; and they weren't made for our clients, but with them," stated Andy Ivankovich, the President and CEO of Baker Hill. This emphasis on collaboration sees clients actively participating in design sessions, which ensures that the end product reflects their operational realities. The new platform, therefore, embodies the actual workflows of financial professionals, creating a more intuitive environment that fosters productivity.

An Industry Leader in Human-Centered Design

Kourtney Goody, renowned for her commitment to human-centered design, spearheads this transformation. She leads a dedicated design team that is deeply integrated into product development, ensuring that the design process is continuous and responsive to user needs. Goody believes that this collaborative and iterative approach is essential for meeting the demands of modern banking which require technology that is both thoughtful and user-friendly.

Here’s how Goody articulates this evolution: "We've elevated the way we approach design — building from the ground up with empathy, iteration, and co-creation at the core. Design at Baker Hill is now fully integrated into how we develop technology that meets the demands of modern banking — thoughtful, responsive, and built for real-world use."

Positive Reception from Industry Experts

The new design has already received positive feedback from industry analysts, highlighting significant enhancements in vital areas. For instance, Sam Kilmer, managing director of Cornerstone Advisors, notes that the platform now features improved visual accessibility, quicker task completion, and new interactive borrower experiences, reflecting Baker Hill’s commitment to continuous improvement.

Support from users has been equally enthusiastic. Jeff Young, Vice President at National Security Bank and member of Baker Hill's User Advisory Board, expressed, "The new interface reflects a deep understanding of how bankers really work. It’s faster, smoother, and feels purpose-built. You can tell it was shaped by real feedback — and it shows in every click."

Reinventing the Brand for Future Growth

Complementing the technological revamp is a refreshing of Baker Hill’s brand identity. The new logo features a forward slash, symbolizing code and progress, reflecting the company’s commitment to innovation in the lending sector. This updated visual identity not only represents a company poised for future growth but also illustrates its mission to empower financial institutions with technology designed to enhance efficiency and foster competitive confidence.

Accessibility remains a central tenet of Baker Hill’s design strategy. With a focus on achieving WCAG AA compliance, the platform aims to be visually appealing, inclusive, and usable for a diverse range of users, aligning with the company’s commitment to meaningful innovation.

A Future Driven by Design

The newly designed features are set to make their debut this quarter, with further enhancements continuing well into 2026. As Baker Hill enters this new chapter, the message is clear: financial technology should not only function seamlessly but also offer a compelling user experience that drives growth.

Founded as a leader in lending technology for banks and credit unions in the U.S., Baker Hill processes over $7 billion in monthly lending originations, empowering financial institutions to lend better and faster in their communities. With headquarters in Carmel, Indiana, and operations in Santa Barbara, California, Baker Hill is backed by private equity firm Flexpoint Ford, providing the scale and security modern banking requires.

For more details, visit www.bakerhill.com.