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REACH by RentCafe: Innovating AI in Marketing at AIM

REACH by RentCafe® is gearing up to present at the forthcoming Apartment Innovation & Marketing Conference (AIM), which takes place in Huntington Beach, California, from May 4 to 7. As the title sponsor for the seventh consecutive year, REACH aims to enhance property management practices by showcasing cutting-edge marketing trends, data insights, and innovative technologies tailored specifically for the multifamily sector.

The Evolution of Rental Marketing

During the event, REACH experts, Esther Bonardi and Kyle Jones, will take the stage on May 5 to discuss the future of rental marketing and the impact of generative engine optimization. This session promises attendees an in-depth look at GEO, which is crucial for modern marketing strategies, as it relates closely to SEO (Search Engine Optimization).

In today's digital age, where the landscape of online searches is continuously evolving, understanding these relationships can significantly enhance a property's visibility. Attendees can expect practical advice on how to tailor their content to appeal to generative engines, thus improving their marketing effectiveness.

Joining the discussion will be Brooke Henderson from Yext and Melissa Brady from Fogelman Properties, who will share case studies demonstrating successful optimization techniques that led to substantial improvements in rental inquiries and conversions.

Breakfast Roundtables

Additionally, REACH will conduct two interactive breakfast roundtables to facilitate engaging discussions among attendees:

• - Mastering GEO: Tips to refine your content strategy and leverage GEO.
• - Marketing What Renters Want: How to align your marketing efforts with current renter preferences, using survey data insights.

Esther Bonardi, vice president at REACH, emphasized their eagerness to share innovative, data-driven strategies. She noted, "Search is constantly evolving, and generative engine optimization is at the forefront of today's marketing challenges. We are excited to demonstrate how attendees can adapt their strategies to reach a broader renter audience."

Expert Consultations at the REACH Booth

For conference attendees, the REACH booth will act as a hub for exploring innovations in property management marketing, featuring cutting-edge AI tools, specialized neighborhood webpages, and a new strategy engine designed to enhance marketing outreach.

REACH will offer free marketing consultations, promoting several areas of expertise:

• - Becoming proficient in GEO and SEO.
• - Establishing oneself as a neighborhood expert.
• - Developing a comprehensive marketing master plan.
• - Enhancing leasing strategies to attract more renters.

By scheduling a consultation, visitors will also gain access to the exclusive Happy Hub lounge, aiming to foster community and innovation among industry professionals.

A Commitment to Education and Results

Dennis Cogbill, managing director at Joshua Tree Conference Group, has recognized REACH by RentCafe as a pivotal force within the multifamily marketing and technology arena. He commented on their longstanding relationship with AIM, stating, "Yardi is arguably the most accomplished technology startup in multifamily history, making them an ideal partner for us. Together, we strive to enhance educational experiences for marketing and technology executives within the industry."

About REACH by RentCafe

REACH is a digital marketing agency dedicated to property management businesses, providing a comprehensive range of services that include website development, SEO, PPC advertising, social media management, and more. Their goal is to empower property management professionals to achieve a successful online presence that translates to increased leases and revenue.

By participating in AIM, REACH by RentCafe is not only investing in its growth but also championing a collaborative approach, urging attendees to embrace the future of real estate marketing through innovative technologies and strategies.