Shuttlerock Japan, located in Shinjuku, Tokyo, has recently updated its pricing models for Shuttlerock Studio, the company's mobile-optimized creative service. This revamp allows businesses to select plans tailored to their marketing challenges and advertising objectives. With a proven track record of producing over one million videos, Shuttlerock Japan utilizes its extensive experience and knowledge from partnerships with major social media platforms like Meta, Google, TikTok, and YouTube to deliver high-quality creative solutions.
About Shuttlerock Studio
Shuttlerock Studio specializes in creating high-quality advertising creatives optimized for SNS (Social Networking Service) and digital platforms. This service enables users to transform still images, flyers, and landing page materials into engaging videos and photos suitable for mobile platforms, digital signage, and e-commerce sites.
With a turnaround time of as quick as three business days, the service offers rapid production of short videos tailored for SNS media, addressing diverse formats and goals. Comprehensive support covers everything from planning and editing to resizing and variation development, all designed to maximize advertising performance.
The Rationale Behind Price Plan Revamp
Previously, the pricing structure was primarily based on the quantity of creative content produced. However, different SNS platforms require distinct ad specifications in terms of size, length, and structure to optimize ad performance. Recognizing that the choice of platform and the respective advertising goal is increasingly vital, Shuttlerock Japan has shifted toward a model that emphasizes creative design centered around usage objectives rather than simply quantity.
In response to client feedback expressing uncertainty about which plans best meet their needs, the team at Shuttlerock Japan has now crafted production plans that reflect the best practices applicable to each medium. This allows clients to choose the best options based on their specific aims in SNS advertising.
Overview of New Pricing Plans
Clients can now select from four distinct plans aligned with their marketing challenges:
Plan 1: Platform-Specific Focus
Creatives are designed according to the best practices of specific platforms such as Meta (Instagram and Facebook), TikTok, X (formerly Twitter), P-MAX, and YouTube. This plan is ideal for businesses looking to maximize results through the best-fit creatives for their advertising endeavors.
Plan 2: Creative Strategy Testing
Allows clients to test multiple concepts within a single request, enabling the production of various formats for A/B testing to identify winning strategies and foster continuous improvement of ad creatives.
Plan 3: Unlimited Creation Subscription
Offers unlimited production of diverse creatives across multiple platforms throughout the subscription period, accommodating version sizing and concept variations. This is suited for companies that want to continuously improve advertising effectiveness.
Plan 4: AI Image Generation
Innovatively uses existing client materials to produce a wider array of creatives for varied audiences using AI technology, helping solve challenges in ad distribution and resource allocation.
Advantages of the New Creative Production Plans
1.
Adhering to Best Practices
Each creative is built on the best practices recommended by leading platforms, ensuring ads fit their intended formats and maximize advertising performance by catering to user behavior and ad characteristics of each medium.
2.
Customizable Plans Based on Objectives
Clients can choose plans that align with their specific marketing goals rather than simply the number of creatives produced, easing the initiation of effective custom creative production.
3.
Leveraging Extensive Experience
With over one million creatives produced and the insights gained from partnerships with major platforms, clients can confidently select suitable plans that meet their advertising needs.
Case Study: Platform-Specific Creative Production
Shuttlerock Japan has successfully supported brands like McDonald's and Safe Style through tailored creative projects. For instance, leveraging McDonald's assets (POV videos), the production team collaborated to enhance Google campaign performance closely aligned with industry best practices. Similarly, Safe Style harnessed existing TV commercial materials, adapting them for mobile viewing, thus optimizing engagement rates according to Google's recommendations.
Future Prospects
As Shuttlerock Japan aims to elevate the effectiveness of corporate SNS advertising, it recognizes the shift in the landscape due to changing algorithms and user behavior. Merely producing ads isn't adequate; the correct configuration based on media characteristics and objectives is paramount. Leveraging knowledge from over one million creative productions and official partnerships with critical SNS platforms, the company is prepared to implement advanced techniques such as AI-driven production while adapting existing materials for enhanced advertising success.
With services like Shuttlerock Studio, Shuttlerock UGC for authentic non-advertising content, and the management system ShuttlerockCloud, Shuttlerock Japan is set to comprehensively support businesses' SNS marketing endeavors.