#Japan #Tokyo #Galapagos #AIR Connect #Analysis Assist

Galapagos Unveils 'Analysis Assist' Feature in AIR Connect

In a move set to revolutionize data utilization in advertising, Galapagos Co., Ltd. has announced an exciting update to their renowned data utilization tool, AIR Connect, on August 27, 2025. This innovative feature, dubbed 'Analysis Assist,' promises to significantly streamline the process of analyzing and improving advertising strategies, allowing marketers to focus more on performance enhancement.

The Significance of AIR Connect

AIR Connect is a robust tool designed to improve the precision of the PDCA (Plan-Do-Check-Act) cycle in web advertising operations. By integrating advertising delivery data with GA4 (Google Analytics 4) and CRM sales data, it enables advertisers to visualize and manage the effectiveness of their campaigns comprehensively. This holistic view is invaluable for optimizing advertising performance.

Introducing 'Analysis Assist'

With the new 'Analysis Assist' feature, AI-driven analytics now generate slideshows in Google Slides, which can be created in just one minute. By analyzing key metrics such as advertising effectiveness, landing pages (LP), and traffic sources, this feature allows users to derive actionable insights efficiently. This rapid slide generation removes hurdles in data utilization, enabling timely improvements based on solid analytics.

Automatic Data Reporting

The AI's capabilities include analyzing and presenting data in easily digestible formats like tables and graphs. The automated reports created can help marketers quickly grasp performance insights, identify successful strategies, and determine areas needing improvement, thus enabling them to apply insights for enhancement efficiently.

Detailed Analysis of LP and Traffic Sources

A notable addition in this release is the in-depth analytical capability regarding landing pages (LP) and traffic sources.

Landing Page (LP) Analysis

AI evaluates various landing pages by pinpointing both success factors and areas for enhancement. This includes:

• - Recommendations on critical success elements or notable improvements for each LP.
• - Analysis of the compatibility between advertising creatives and channels directing traffic to the LP.
• - Identification of performance discrepancies across lines, allowing for better targeting of effective LPs.

Traffic Source Analysis

The tool also facilitates a comprehensive examination of the user journey from initial contact through to conversion. This includes:

• - Reporting on visitor pathways, segmented into initial visits, intermediate interactions, and final conversions (CV).
• - AI articulating channel effectiveness, enabling marketers to optimize strategies without needing to sift through multiple reports.

These features provide marketers with the means to focus effortlessly on channels that yield the best results, streamlining their optimization processes significantly.

Looking Ahead

Galapagos plans to continue enhancing its AIR Connect tool with more analytical features in the future. The existing basic functions already allow for centralized management of advertising performance across various media, alongside in-depth visitor behavior analytics to create a seamless environment for the PDCA cycle.

Through integrated data management, the outcomes of individual advertisements can be visualized, ultimately revealing their contributions to revenue. This functionality equips marketers with the ability to identify underperforming advertisements, minimize losses, and concentrate on high-yield advertisements, thus optimizing their focus on successful strategies.

About Galapagos

Founded in 2009, Galapagos Co., Ltd. is a technology firm based in Chiyoda, Tokyo, committed to enhancing marketing through innovative solutions. With its flagship service, AIR Design, focusing on AI-driven creative production and operational improvement for web advertising, Galapagos is on a mission to enable a 'digital manufacturing industrial revolution' by aligning process with technology for a more human-like experience in the digital realm.

Company Details:

• - Name: Galapagos Co., Ltd.
• - Location: 8F SP Jinbocho Building, 2-14 Kanda Jinbocho, Chiyoda City, Tokyo
• - CEO: Kenta Nakahira
• - Established: March 2009
• - Capital: 50 Million JPY

For more information, visit the Galapagos Corporate Site or check out the Galapagos Recruitment Site.