#United States #Los Angeles #Cromer Material Handling #Doosan Material Handling #Forklifts Group

The Transition to Forklifts Group: A Strategic Move for Material Handling in SoCal

On March 4, 2025, a significant shift occurred in the material handling sector as Cromer Material Handling and Doosan Material Handling Solutions in Southern California officially became part of the Forklifts Group. This merger aligns these established companies with one of the industry's leading providers in the material handling domain, enhancing both service capabilities and product offerings for clients.

Forklifts Group, headquartered in Columbus, Ohio, boasts over four decades of experience in equipment distribution across the United States. The company has built a robust reputation in the industry, distributing top-tier brands like Bobcat and Linde. Notably, Forklifts Group has been recognized with numerous Dealer of Excellence awards and is now poised to extend its footprint into the western regions of the United States.

The Vision for Growth

With Brent Poulton at the helm as President of Forklifts Group on the West Coast, the existing dealership operations in key Californian cities such as Fresno, Sacramento, and Los Angeles will continue under his leadership. Poulton aims to leverage the merger to bring new products and services to local markets while also collaborating with the East Coast operations to address national accounts more effectively. He stated, “This is a major step in our next phase of growth. Joining an organization with an excellent reputation in the material handling industry will allow us to see immediate benefits and strengthen our position as a leader in this industry.”

This transition is not just about branding or market expansion; it reflects a strategic approach to growth through synergies that will enhance service delivery across various customer segments on the West Coast. This move aligns with growing industry demands, ensuring organizations can meet the dynamic needs of customers more efficiently. The full branding transition is set to be completed by early April, at which point all communications and marketing efforts will reflect the new identity of Forklifts Group.

A Look Ahead: The Forklifts Group’s Commitment

Founded with a mission to provide superior material handling solutions, Forklifts Group is committed to exceeding customer expectations. Their portfolio ranges from equipment sales to service, parts, and repairs, encompassing everything a customer might need. The industry accolades, including the prestigious Diamond Award from Bobcat Company, affirm their dedication to excellence in service and operations.

Following this transition, Forklifts Group plans to continue developing its service capabilities, addressing customer needs in a comprehensive manner. This includes enhancing their rental services, which have become increasingly vital as businesses look for flexible solutions in material handling. Moreover, the strategic partnership with top manufacturers will ensure access to the latest technologies and product offerings, keeping Forklifts Group at the forefront of the industry.

This strategic merger positions Forklifts Group to explore new avenues for growth while continuing to serve existing customers with the utmost professionalism and commitment. As they integrate these businesses, both current and future customers are set to benefit from a more extensive range of services, ensuring that Forklifts Group remains a powerhouse in the material handling industry.

In conclusion, the partnership between Cromer Material Handling, Doosan Material Handling Solutions, and Forklifts Group marks a pivotal moment in the West Coast material handling market. With their combined expertise and shared vision, they are set to redefine service standards and product offerings within the industry, paving the way for future success and leadership in the sector.