#TOIRO #KOMEKO #FRUITS SNOWBALL

Discover a New Dawn of Japanese Rice Flour Sweets

Introduction of TOIRO PREMIUM KOMEKO
JR East Cross Station Food Company, located in Shibuya, Tokyo, has announced a luxurious new line of rice flour sweets called TOIRO PREMIUM KOMEKO. This premium series aims to elevate the delicacy of rice flour desserts, derived from the high-quality Koshihikari rice of Tokamachi, a region cherished for its natural beauty and culinary heritage.

The flagship product of this line, FRUITS SNOWBALL, stands as a testament to this ambition. Set to launch on January 29, 2026, this delightful treat combines the rich flavor of Tokamachi-produced Koshihikari rice flour with almond flour and French fermented butter, creating a light and intricate texture that melts in your mouth. The delicious blend of dried fruits, delicately infused with rum and cinnamon, enhances both taste and aroma, captivating anyone who indulges.

Exquisite Packaging for a Unique Experience
Reflecting the sophistication of its contents, the packaging for FRUITS SNOWBALL features a laser-cut design that adds a touch of elegance. Accompanied by a paper string shopper, this compact treat is perfect for gifting or enjoying as a personal delight in diverse occasions.

The Promise of TOIRO PREMIUM KOMEKO
TOIRO PREMIUM KOMEKO represents more than just a sweet; it's a celebration of the possibilities inherent in rice flour. The company aims to redefine the value of rice flour desserts, emphasizing the exquisite qualities that come from their roots in the lush landscapes of Tokamachi.

Product Overview

• - Product Name: FRUITS SNOWBALL
• - Release Date: January 29, 2026 (Thursday)
• - Retail Price: ¥1,600 (including tax, with shopper included)
• - Contents: 5 pieces

Where to Buy

FRUITS SNOWBALL will be available at selected retail locations, including:

• - Ekibenya Matsuri Select at JR Tokyo Station
• - Shinjuku CROSSING Cafe & Dining, Shibuya, Tokyo
• - Michi no Eki Cross Ten, Tokamachi City, Niigata
• - TOCCO, Tokamachi City General Tourism Information Center, Niigata
• - Ginza Niigata Information Center, Chuo-ku, Tokyo

Additionally, the product will be sold through online platforms JRE MALL and Rakuten Market.
Special offerings through the hometown tax return system are also in the works.

The Essence of TOIRO PREMIUM KOMEKO

The exquisite character of the Koshihikari rice from Tokamachi is nurtured by the area's rich ecology and has long been regarded as a