#Taiwan #Taipei #Smart Section #MicroAd Taiwan #CHPT.⁹

Introduction

In a significant move to strengthen its digital marketing initiatives, Smart Section TW, the Taiwanese subsidiary of Smart Section, has entered into a strategic partnership with MicroAd Taiwan. This collaboration aims to leverage the growing importance of social media short videos in the marketing landscape, as businesses seek effective ways to penetrate foreign markets and attract inbound tourists.

Overview of the Partnership

Smart Section TW and MicroAd Taiwan are combining their strengths to offer tailored solutions for Japanese enterprises aiming for overseas expansion and support for inbound marketing geared towards tourists visiting Japan. From their base in Taiwan, they plan to initially focus their efforts within the Asia-Pacific region.

The partnership is designed to harness the power of popular social media platforms such as TikTok and Instagram. By creating engaging, buzz-worthy short videos, both companies aim to increase product awareness in overseas markets while also enhancing the visibility of retail stores back in Japan. This integrated approach is expected to seamlessly translate into increased consumer demand and direct purchasing behaviors during visits to Japan.

Smart Section Group: A Quick Overview

Smart Section Group has established itself as a global marketing company specializing in marketing support based on short videos on social media. They offer a comprehensive range of services, including influencer marketing, creative production, overseas sales assistance, and sales agency operations.

One of their notable successes is their D2C brand, CHPT.⁹, which has sold over 200,000 units within just eight months of its launch. This brand is now present in over 5,000 drugstores and variety shops across Japan and five other countries in Asia.

With a robust foundation in product development and marketing support, Smart Section Group utilizes its expertise to aid the overseas expansion of client companies. They currently have operations across Taiwan, Hong Kong, Malaysia, and Singapore.

MicroAd Taiwan: Background and Focus Areas

Founded in 2009, MicroAd Taiwan has been a leader in digital marketing support, primarily targeting the Taiwanese and Chinese markets. They specialize in inbound promotions aimed at attracting tourists to Japan while also facilitating outbound marketing strategies for Japanese companies to reach consumers abroad.

Their expertise is further strengthened by a deeply rooted local network and extensive experience in inbound marketing support. This partnership with Smart Section TW aims to use the companies' respective knowledge bases to enhance promotions that cater to Taiwanese clients looking to experience Japan.

Opportunity Amid Changing Market Dynamics

With the Asian market, including Taiwan, witnessing a shift towards the significance of word-of-mouth and video content on social media, the consumer purchasing journey is evolving. The partnership addresses these changes by integrating Smart Section TW's stronghold in short video marketing with MicroAd Taiwan's digital marketing expertise and local knowledge.

For Smart Section TW, the partnership will enhance its ability to utilize social media for product recognition and purchasing incentives. Utilizing their proven sales agency capability, they plan to assist Japanese companies in establishing a foothold in Taiwan’s consumer market.

Combined Marketing Strategies

The collaboration will blend Smart Section TW's short video marketing prowess with MicroAd Taiwan's data-driven marketing insights. The goal is to generate lasting brand recognition that moves from awareness straight to actual sales through local retail and Japanese duty-free stores.

Furthermore, Smart Section TW will also support product distribution and market entry processes. Combined with MicroAd Taiwan's marketing technology tactics, this integrated strategy will ensure that Japanese products gain traction in Taiwan, seamlessly guiding the purchasing behavior of local consumers.

Enhancing Inbound Marketing Efforts

Together, Smart Section TW and MicroAd Taiwan will produce short video content that features Japanese retail environments to enhance the visibility of stores before tourists arrive in Japan. This proactive approach aims to create a smoother pathway for tourists to visit stores and make purchases while effectively promoting the offerings available.

In conclusion, Smart Section TW is committed to strengthening its partnership with various companies to bolster overseas expansion and inbound marketing efforts for Japanese enterprises. By providing comprehensive marketing solutions, they aim to bridge the gap between domestic and international markets and create effective consumer engagement strategies.

Company Profiles

Smart Section TW

• - Name: Zhi Ke Waves Innovation Co., Ltd.
• - Located: Taipei City, Taiwan
• - CEO: Shohei Uemoto
• - Services: SNS short video marketing, influencer marketing, global marketing, support for overseas sales.
• - Website: Smart Section TW

MicroAd Taiwan

• - Name: MicroAd Taiwan, Ltd.
• - Located: Taipei City, Taiwan
• - CEO: Yuto Maruki
• - Services: Digital marketing, advertising operations, data marketing, inbound and outbound marketing support.
• - Website: MicroAd Taiwan

Smart Section

• - Name: Smart Section Inc.
• - Located: Shibuya, Tokyo, Japan
• - CEO: Shohei Uemoto
• - Services: SNS short video marketing, global marketing, influencer marketing, creative production.
• - Website: Smart Section