#Japan #Tokyo #B.LEAGUE #Persol Career #doda

Persol Career Teams Up with B.LEAGUE for Recruitment Support

Persol Career Co., Ltd., a company based in Minato-ku, Tokyo, known for its popular job change service, doda, has officially entered into a comprehensive partnership with the Japan Professional Basketball League (B.LEAGUE). This collaboration aims to enhance the hiring processes within B.LEAGUE and its affiliated clubs. To kick off this initiative, a special website featuring job information related to B.LEAGUE is set to launch on April 30, 2026.

By leveraging the social impact of sports, Persol Career aims to deepen the understanding of working in B.LEAGUE through insights on job roles and career pathways. This partnership arrives at a time when the sports industry has seen a notable increase in cross-industry job transitions, thereby expanding the talent pool within sports business.

Background and Rationale

In recent years, there has been a growing acceptance of talent from various sectors entering the sports industry. With an increasing number of individuals showing interest in sports business as a viable career option, Persol Career has been proactive in bridging the gap between sports and career opportunities. They have done this through initiatives such as disseminating job information via doda, creating content that showcases the realities of working in sports, and organizing events that connect the industry with prospective talent.

The partnership with B.LEAGUE solidifies Persol Career's commitment to presenting a holistic view of the jobs and careers that support sports, thereby attracting diverse talent to the league and its clubs.

Planned Activities for 2026

Starting in the fiscal year 2026, Persol Career plans to gradually roll out a series of initiatives designed to visualize the diverse job roles and career options within the sports sector. Under the theme of “Know, Expand, Reflect,” the initiatives will include job postings and content that highlight various roles within league and club operations, event management, local partnerships, and more. Key activities planned include:

• - B.LEAGUE Job Encyclopedia: Launching in summer 2026, this content will support not just basketball players and coaches, but everyone involved with B.LEAGUE and its clubs, showcasing the wide array of careers available.
• - B.LEAGUE Career Fair 2026 by doda: An event scheduled for fall 2026, bringing together interested individuals and B.LEAGUE clubs to explore career possibilities and opportunities in sports business and employment.

Recognizing that managing sports teams often benefits from the integration of specialized external professionals and freelance talent, Persol Career will also promote its professional talent utilization service, HiPro, in collaboration with B.LEAGUE. This program will introduce a variety of case studies showcasing professional talent deployment in the sports industry during a business policy presentation scheduled for late May 2026.

Statements from Leadership

Shinji Shimada, Chairperson of B.LEAGUE, commented on the partnership, stating that their ongoing efforts to strengthen the talent foundation in both the league and clubs are critical for sustaining growth and enhancing overall value. Collaboration with Persol Career is a strategic move aimed at expanding diverse job options and attracting talent from varied backgrounds.

Similarly, Yu Senoo, President of Persol Career, pointed out the growing interest from individuals looking to transition into sports business. He emphasized the importance of showcasing the joy of working within B.LEAGUE, aiming to foster a society that allows career ownership and personal choice regarding one's career and life.

Persol Career's Ongoing Initiatives

Persol Career has long been committed to promoting the realities of working in sports through:

• - Sports Business Media: Offering interviews and video content featuring industry professionals, along with job listings.
• - Doda Sports: A dedicated page for sports-related job opportunities and career insights.
• - Career Events: Hosting events that facilitate connections between job seekers and sports businesses since 2018.

Learn more about Persol Career here.

As Persol Career and B.LEAGUE embark on this exciting new chapter, the aim remains clear: to craft a sustainable and vibrant career landscape within the sports world, fostering diverse opportunities for all who are passionate about sports.