#United States #NASCAR #Talladega #Alli Owens #Wave Kids

Wave Kids™ Partners with NASCAR Driver Alli Owens for a Race Weekend to Remember

In a thrilling collaboration poised to inspire families and young fans alike, Wave Kids™, the first-ever lifestyle drink brand designed exclusively for children, has joined forces with the talented NASCAR driver Alli Owens. This exciting partnership will officially launch at the highly anticipated ARCA Menards Series Event #4, which is set to take place at the renowned Talladega Superspeedway in Alabama on April 25, 2026.

As part of this captivating alliance, fans can expect to see the vibrant Wave Kids logo prominently displayed on Alli Owens' race car, as she makes her much-anticipated return to one of the most iconic tracks in motorsport. However, this collaboration extends beyond just the on-track branding; Wave Kids will be present in the pit lane, documenting exclusive behind-the-scenes moments throughout the race weekend. This initiative aims to provide fans with an insider's view of Owens' much-awaited comeback, as well as the exciting elements that drive her forward.

Shelly Garg, the founder of Wave Kids™, expressed enthusiasm about this partnership, stating, "We are thrilled to partner with Alli - her determination, resilience, and commitment to helping kids and families make healthy choices aligns seamlessly with Wave Kids' mission. This partnership is more than just a lap around the track; it serves as an inspiration for children and families alike to pursue their dreams and navigate challenges, whether on the racing circuit or in everyday life."

Alli Owens is no stranger to breaking barriers in the racing world. She began her journey at a mere eight years old in BMX racing, transitioning to dirt racing by the age of 13, where she created history as the youngest female to win a stock car race in Florida. By 18, she took her talents to North Carolina to compete in prestigious events including the NASCAR and ARCA circuits, quickly establishing herself as a formidable competitor across various series. Between 2008 and 2010, Owens achieved multiple top 10 finishes, and in 2009 she made headlines again by qualifying second at Daytona, becoming the first female driver to do so.

Her groundbreaking presence has not only been limited to the racetrack. Owens has made significant appearances in mainstream media, including features in Glamour Magazine and Today Show, and even graced the runway at New York Fashion Week. After taking a break from competitive racing in 2011 to focus on her family, Owens returned briefly in 2016 and is now revitalizing her racing career, renewing her ARCA and NASCAR licenses for the 2025 season.

"I couldn't be more excited to partner with Wave Kids!" Owens stated. "As a mom, their mission truly resonates with me. Working with a brand that champions family values while supporting me in my return to racing is incredibly meaningful."

In honor of their collaboration, Wave Kids and Alli Owens are hosting an exciting fan giveaway that includes a one-year supply of Wave Kids products along with exclusive signed memorabilia. Fans are encouraged to follow Wave Kids and Alli Owens on social media platforms to stay updated on exclusive content and details regarding the giveaway.

With a mutual commitment to family, perseverance, and living life to the fullest, Wave Kids and Alli Owens are gearing up to make a difference not only during the Talladega event but well beyond the racetrack. Through this partnership, both brands hope to motivate children and families to embrace healthy choices while also showing the value of hard work and determination.

About Wave Kids™

Wave Kids™ is the pioneering brand behind a new wave of better-for-you lifestyle beverages for children. Founded by a practicing FDA attorney and mother, the brand emphasizes that healthy selections do not have to be dull. Each colorful, cans designed with eye-catching, kid-drawn artwork, represents their mission of health, sustainability, and joy. Their tagline, “Super Refreshing, Seriously Silly™,” encapsulates the brand's commitment to changing the way kids stay hydrated. For more information, visit Wave-Kids.com or follow them on Instagram at @helloWaveKids.