#Japan #Nagoya #Asian Games #JTB #Aichi-Nagoya

JTB Partners with Aichi-Nagoya Organizing Committee

On August 21, 2026, a significant partnership agreement was signed between JTB Corporation and the Aichi-Nagoya Asian Games Organizing Committee. This ceremony marks a foundational step for JTB as it becomes an Official Partner for the 20th Asian Games, set to take place in Aichi and Nagoya.

Partnership Agreement Overview

JTB has secured a Tier 2 sponsorship as the Official Partner in the travel sector for the Asian Games. This agreement will be in effect from August 21, 2026, to December 31, 2026. As the official travel partner, JTB will facilitate accommodations for officials and provide additional services related to the event.

Ceremony Details

The signing ceremony took place from 9:00 to 9:30 AM at the Aichi Prefectural Office, in the main assembly hall, with notable representatives including Mr. Hideaki Omura, Chairman of the organizing committee, Mr. Tsunekazu Takeda, Vice President of the Olympic Council of Asia (OCA), and Mr. Eijiro Yamaki, President and CEO of JTB.

Comments from Key Representatives

• - Mr. Hideaki Omura (Chairman of the Aichi-Nagoya Organizing Committee): He expressed his delight in partnering with JTB, emphasizing their previous success during the Tokyo 2020 Olympics where they served as the official travel services partner. He is confident about their contribution to creating an environment where athletes can perform at their best. Notably, the 2026 Asian Games will break from tradition by not constructing a new athlete's village, instead utilizing existing facilities like cruise ships and hotels, a first that poses unique challenges and highlights the desire to create a sustainable model for future events.

• - Mr. Tsunekazu Takeda (Vice President of OCA): He acknowledged JTB's extensive support for various sporting events, commending their integral role in preparing for the upcoming Asian Games. His remarks highlighted JTB's reputation in the travel sector, anticipating that their participation will ensure the successful execution of the event.

• - Mr. Eijiro Yamaki (President & CEO of JTB): He articulated pride in JTB's involvement as the official travel partner for this prestigious event. Yamaki emphasized the importance of collaborative efforts with various stakeholders to ensure sustainable development within the region, positioning the Asian Games as an opportunity for greater international exchange and regional revitalization through sports. JTB is committed to making this event the pinnacle of excellence for all stakeholders involved.

Conclusion

As the Asian Games approaches, JTB is stepping up to leverage its wealth of experience in international sports events. Expectations are high for creating a seamless experience for athletes, officials, and spectators alike, ultimately aiming for a memorable and impactful Asian Games.

JTB's role is intent on ensuring that everyone involved—from participants to local communities—enjoys this glorious celebration of sports, reinforcing bonds across Asia. The journey towards the Games in Aichi and Nagoya is one poised for innovation and a commitment to legacy, as JTB prepares to contribute significantly to this international sport spectacle.