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Omnisend's Latest Features for Holiday E-commerce Success

As the holiday season approaches, Omnisend, a leading email and SMS marketing platform tailored for e-commerce, has rolled out exciting new features aimed at helping brands boost their subscriber lists and engagement levels. In a competitive marketplace, where brands are looking for innovative ways to connect with consumers, Omnisend presents a series of tools designed to optimize the shopping experience.

New Features Unveiled

On October 28, 2026, Omnisend announced the introduction of Social Capture and Forms+. These features include gamified popups and smarter email send-time modes, a toolkit that promises to increase conversions while preparing merchants for the high stakes of Black Friday and Cyber Monday (BFCM).

Turning Social Engagement into Subscribers

One of the standout features, Social Capture, allows brands to convert Instagram interactions into email subscribers. This feature prompts users who comment on or send direct messages (DMs) with a specific keyword to share their email addresses. Those who participate are automatically added to the brand's email list, bridging the gap between social media engagement and direct customer relationships.

According to Žilvinas Lešinskas, VP of Product and Engineering at Omnisend, “Social media is an effective way for brands to gain visibility, yet merchants often do not own their audience on platforms like Instagram. Social Capture solves this problem by turning a fleeting interaction into a lasting engagement.”

Captivating First-Time Visitors

To attract and retain new customers, Omnisend has enhanced their Forms+ functionality with gamified popups that include Scratch Cards, Mystery Boxes, and Quizzes. These captivating elements help turn first-time visitors into regular contacts by engaging them through fun interactions. Lešinskas highlights that gamification has proven to be a compelling method of capturing attention, with current tools showing significant increases in conversion rates.

“Gamification is one of the most effective ways to capture an audience's attention,” he adds. “The introduction of these playful elements aligns perfectly with the festive spirit of the upcoming shopping season.”

Smart Timing for Effective Communication

Moreover, Omnisend’s new Send Time Optimization feature empowers merchants to send emails based on each subscriber's past behavior. Whether it’s the best time zone for delivery or data-driven insights on when individuals are most likely to engage, this feature ensures that communications are timely and effective. This functionality offers various modes for sending emails, all aimed at maximizing open rates and customer interactions.

Preparing for a Different Holiday Economy

This year's shopping season may look different for many consumers. With reports indicating that Americans expect to spend 30% less during BFCM compared to previous years, focusing on building long-term relationships with new customers is more vital than ever. “BFCM generates excitement and interest, but it’s crucial for brands to extend that enthusiasm beyond just a temporary spike,” emphasizes Lešinskas.

Availability of New Features

Currently, Social Capture is accessible to all Omnisend users on paid plans, while the Forms+ feature is available for those on the Pro plan. AI-driven send time options can be utilized by Pro plan users or as an add-on feature, ensuring a comprehensive toolset for brands aiming for success this holiday season.

The introduction of these features showcases Omnisend’s commitment to making email and SMS marketing simpler and more effective for e-commerce businesses. Brands can integrate these tools efficiently and engage their audience through a more personalized approach, ultimately driving higher retention rates.

For more information on these features, visit Omnisend's website.