Radico Khaitan Unveils the Exquisite Ankahi Zaffran Spiced Liqueur at ProWein 2025 in Düsseldorf
Radico Khaitan Unveils Ankahi Zaffran Spiced Liqueur at ProWein 2025
Radico Khaitan Limited, a leader in the Indian spirits industry, launched its highly anticipated Ankahi Zaffran Spiced Liqueur at ProWein 2025, held in Düsseldorf, Germany from March 16th to 18th. This event is one of the most significant platforms in the wine and spirits sector, attracting industry professionals from around the globe. The introduction of Ankahi Zaffran marks a notable entry into the international market, showcasing India's rich botanical heritage through the art of liqueur-making.
A Symphony of Flavors
Ankahi Zaffran Spiced Liqueur is presented not just as a drink but as a journey through India's traditional flavors. Emerging from the lush Kashmir region, this unique liqueur incorporates saffron, known as the jewel of spices, reflecting India’s vibrant culture. The formulation combines 21 meticulously selected herbs, including cloves, cardamom, cinnamon, star anise, and coriander, resulting in a complex flavor palette that appeals to the senses.
Sanjeev Banga, President of International Business at Radico Khaitan, articulated the company's vision: "Our aim is to introduce India to the world, celebrating the hidden gems of our heritage. Ankahi Zaffran represents a fusion of tradition and modernity in liqueur-making. Its launch at ProWein 2025 symbolizes our commitment to quality, innovation, and sustainability before a global audience."
The Essence of Ancient India
The Ankahi brand, meaning