Expanding POSITIVE Partners
2025-06-20 02:54:33

Dentsu Research Expands Partner Program for HCM Solution POSITIVE

Dentsu Research Expands POSITIVE Partner Program



Dentsu Research, a leading consulting firm based in Minato, Tokyo, has announced the expansion of its HCM solution program by launching a new type of partnership: the 'Referral Partner' system. This innovative approach is designed to strengthen collaboration with partner companies, thereby increasing opportunities for diverse businesses to implement its integrated HCM solution, POSITIVE. By enhancing its partner ecosystem, Dentsu Research aims to support companies in upgrading their human capital management and improving operational efficiency.

Background


As the working-age population declines and workplace reforms accelerate, it is becoming critical for businesses to leverage human capital to achieve sustainable growth. In this context, Dentsu Research recognizes the growing necessity for specialized knowledge in human capital solutions and seeks to collaborate with partners possessing this expertise. The goal is to expand proposal opportunities to previously untapped customer segments, fostering enhanced human capital management for organizations.

Overview of Referral Partners


The newly established 'Referral Partners' will focus solely on introducing new clients and projects to the 'POSITIVE' solution, thus facilitating human capital management for companies striving for excellence. Working alongside 'Sales Partners', Referral Partners will leverage their networks and expertise in HR to better serve diverse customer needs and expand the adoption of POSITIVE.

Comparative Roles of Sales Partners and Referral Partners


The division of responsibilities between Sales Partners and Referral Partners plays a crucial role in maximizing the impact of the POSITIVE solution on businesses. While Sales Partners are involved in the entire sales cycle from proposal through implementation and maintenance, Referral Partners act as an initial touchpoint for potential clients, ensuring a comprehensive strategy for addressing HR challenges.

Comments from Partner Companies


Takuya Nakagawa, Executive Officer, Cloud Services Division, Techouse:
"By combining the flexible workflow capabilities of Cloudhouse with Dentsu's integrated HCM solution, POSITIVE, we aim to facilitate DX for enterprise companies facing complex business challenges. Our collaboration with major players in retail allows us to leverage our expertise as a Referral Partner, effectively supporting companies pursuing company-wide DX initiatives."

Hideaki Iseki, Head of Platform Division, SmartHR:
"Through our partnership with the POSITIVE solution, we aspire not only to enhance the efficiency of HR and labor operations but also to facilitate strategic talent management by effectively utilizing HR data. We look forward to strengthening our collaboration with Dentsu Research to address our clients' HR challenges and contribute to creating a work environment where everyone can thrive."

Future Plans


Looking ahead, Dentsu Research is committed to expanding its Referral Partner network to increase market outreach and the number of companies implementing POSITIVE. Collaborating with partner companies is critical in supporting the advancement of human capital management and sustainable growth in organizations.

POSITIVE Solution Overview


POSITIVE is a comprehensive HCM solution designed to facilitate advanced group human resource management and support strategic talent management at both global and group levels. Its wide-ranging capabilities encompass key HR functions, including personnel management, payroll, work management, and talent management, making it an invaluable tool for medium-sized and large enterprises. With over 3,000 implementation cases, POSITIVE is highly regarded in various industries.

Dentsu Research continues to evolve and adapt to the changing landscapes of business, driven by a vision of technology and consultation that tackles societal challenges for better futures. By pushing for innovation across sectors, Dentsu aims to facilitate advancements in human capital management while fostering a thriving work environment for all.


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Topics Business Technology)

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