#United States #Houston #Riviana Foods #Mahatma Rice #Ready to Heat

New Taste Sensations from Riviana Foods

Riviana Foods Inc., the leading rice company in the United States, has just announced an exciting expansion of its Mahatma® rice Ready to Heat product line. Two new flavors, Red Beans & Rice and Basmati Rice, aim to cater to busy modern consumers without compromising on taste. Each new variety can be prepared in merely 90 seconds, promising convenience for those juggling hectic schedules.

The Ready to Heat Red Beans & Rice provides a delightful nod to New Orleans' culinary tradition. It features a perfect combination of fluffy rice and tender, moist red beans, capturing the spirit of slow-cooked comfort food in a quick microwaveable pouch. This new offering allows consumers to relish authentic flavors without the long wait typically associated with homemade dishes.

Meanwhile, the Basmati Rice variety draws on Mahatma's extensive expertise in producing high-quality rice. This selection delivers a fragrant aroma along with its signature fluffy texture and long, slender grains. For rice enthusiasts who crave the taste of freshly cooked Basmati, this product serves as an ideal solution, ready in significantly less time than traditional cooking methods.

Sandra Kim, Senior Vice President of Marketing at Riviana Foods, emphasizes the importance of convenience in today's fast-paced lifestyle: "Mealtime can often feel rushed, impacting moments of comfort and connection that we treasure. With our new Ready to Heat Red Beans & Rice and Basmati Rice, we are making it easier for consumers to enjoy the familiar, homemade flavors they love while accommodating their busy routines."

These latest additions are part of Mahatma's broader "Feels Like Home" campaign, aimed at enhancing the significance of mealtime. As highlighted by recent surveys, 67% of participants agree that sharing a meal plays a crucial role in connecting with family and friends. By making these new ready-to-heat options available, Riviana Foods is facilitating the opportunity for consumers to gather around the dinner table, no matter how tight their schedules may be.

Alongside the latest pouch varieties, the Mahatma product line continues to boast an array of popular options, including Cilantro Lime, Mexican Style, Yellow, and Garlic Olive Oil rice. Traditional long-grain White and Brown Rice remain staples, ensuring that there is something for everyone.

Consumers can readily find these new Ready to Heat Rice varieties on platforms like Instacart, as well as at their local grocery outlets nationwide. With a deep commitment to quality and taste, Riviana Foods has solidified its status as a leader in the rice industry, supporting families with convenient meal solutions that evoke warmth and nostalgia.

For additional details regarding Mahatma rice products, or to engage with the brand, visit www.mahatmarice.com and connect on social media platforms like Facebook, Instagram, and Pinterest.

About Riviana Foods Inc.

As the largest processor and distributor of branded and private label rice products in the U.S., Riviana Foods is known for its extensive portfolio, which includes renowned brands like Minute®, Success®, Mahatma®, Carolina®, RiceSelect®, and Tilda®. The company's headquarters are located in Houston, Texas, and it operates as a subsidiary of Ebro Foods, S.A., a globally recognized leader in the rice market. Joining the Mahatma community online provides consumers with recipes, tips, and more to enrich their dining experiences.