#USA #New York #Bluey #Moose Toys #Playset

Moose Toys' Bluey Supermarket Wins Playset of the Year

In a spectacular event held in New York City, Moose Toys proudly accepted the prestigious Playset of the Year® award for its innovative Bluey Supermarket during the 26th annual Toy of the Year® (TOTY®) Awards. This recognition marks a significant achievement for the toy company, which has established itself as a leader in the industry, continuously striving to captivate young audiences.

The Bluey Supermarket playset, designed to inspire imaginative play, is inspired by the beloved episode from the Emmy® and Peabody Award-winning series, Bluey. Featuring a multi-level structure with three stories, four distinct play areas, and over 15 interactive pieces, this playset offers children a unique shopping experience. The innovative design includes a kid-powered escalator that helps little ones reach the top floor restaurant, enhancing the play value and engagement for kids aged three and up.

Moments from the show have been seamlessly translated into the design, with an impressive array of sounds that bring the supermarket to life. Kids can hear familiar phrases from the show, such as “We’re at the checkout!” and “I’ll be the shopkeeper!”—creating a cohesive and immersive environment that encourages role-playing and storytelling.

Ronnie Frankowski, CEO of Moose Toys, expressed immense pride in receiving this award: "Winning Playset Toy of the Year for Bluey's Supermarket Playset is an incredible honor and a proud moment for our entire team. It is particularly special as this is the first-ever licensee win for Bluey. This award recognizes the next-level innovation and creativity our team brings to life."

He continued, acknowledging the partnership with BBC Studios and Ludo Studio, which has been instrumental in creating the Bluey brand's appeal. Frankowski emphasized their commitment to delivering joyful experiences through innovative products that resonate with children and families.

The TOTY Awards, organized by The Toy Foundation, are not only a recognition of excellence but also a significant contributor to a philanthropic mission. The funds raised from these awards go towards delivering the therapeutic benefits of play to children in need. This year saw Moose Toys also celebrating another win, as its partner ZB Designs took home the Collectible Toy of the Year® award for its dazzling Wigglitz collectibles.

Through a dedicated focus on creativity, Moose Toys continues to innovate while enhancing children's play experiences worldwide. Their commitment to making