#Japan #Tokyo #SBINFT #Obayashi Corporation #Minmachi SHOP

Strengthening User Engagement with NFTs

SBINFT Inc., led by President Tomohiko Kondo, is excited to announce its technical cooperation with Obayashi Corporation, a leader in construction and urban development, to enhance user engagement on the Minmachi® SHOP platform. The initiative, starting February 1, 2026, aims to utilize SBINFT's NFT marketing platform, "SBINFT Mits," to promote user participation and improve experiential value within the community.

Background of the Initiative

"SBINFT Mits" serves as a one-stop marketing platform empowering businesses to visualize and cultivate fans through blockchain technology and NFTs. With twelve features built into the platform, including NFT creation and distribution, businesses can directly engage with their audience and seamlessly implement their marketing strategies. Since its open beta launch in September 2023, SBINFT Mits has been adopted by 51 projects, showcasing its effectiveness in diverse marketing applications.

To further promote the adoption of SBINFT Mits, SBINFT participated in the "MUIC Innovation Collaboration Program" initiated by the Kansai Innovation Center. The goal was to find partners who could help utilize NFTs as incentives for continuous user engagement.

Simultaneously, Obayashi Corporation was seeking innovative ways to promote urban development based on user needs identified through the Minmachi SHOP service. Recognizing the potential of gamification through NFTs to spur local community engagement and visualize contributions, Obayashi decided to collaborate with SBINFT on this experiment, appreciating the trust established by the SBI Group, SBINFT's experience in NFT marketplaces, and its expertise in fan marketing.

Overview of the Experiment

This experiment will take place from February 1 to February 28, 2026. SBINFT will implement a series of mechanisms using SBINFT Mits to ensure that users of Minmachi SHOP can enjoy services through NFTs and strengthen their community connections. Membership NFTs will be viewable not only within the SBINFT Mits site but also on the Minmachi SHOP website, providing users with a comprehensive engagement experience. Moreover, user contributions and activities will be visualized through NFT metadata, thus serving as objective data for urban development insights.

Key Elements of the Experiment

1. Account Linking and NFT Distribution: Users of Minmachi SHOP will create accounts via the platform. Following account creation, they can enroll in participation events set up by Obayashi Corporation, leading to the issuance of a membership NFT on the Polygon chain. This NFT will be sent to the designated wallet specified by the user within SBINFT Mits. Users can also view their membership NFT and rank on the Minmachi SHOP website.



2. Rank Upgrades and Data Transparency on Blockchain: During the experiment, users can elevate their membership ranks by engaging in various activities via Minmachi SHOP. Utilization data will be recorded within the NFT metadata. This includes activities such as:
- Using services through Minmachi SHOP.
- Inviting friends to use services.
- Trying new categories of services for the first time.

Notably, this will only apply to services used after acquiring the membership NFT within the Nakatoshima and Yodoyabashi areas. Third parties will have access to view the metadata recorded on the blockchain, ensuring that the recorded data can provide valuable insights for urban development without disclosing personally identifiable information.

3. Distribution of Rewards: While specific details regarding rewards will be finalized closer to the experiment's launch, users holding membership NFTs at certain ranks may receive benefits, such as discount vouchers, free access to exclusive services, and invitations to secret events.

Through this collaboration, SBINFT aims to connect local users, administrative authorities, developers, and regional businesses with NFTs, fostering participatory urban development initiatives. There is great anticipation that such initiatives could proliferate nationwide.

In the future, SBINFT intends to continue delivering services that meet customer needs, thereby improving convenience and satisfaction while pursuing collaborative ventures with various organizations, leading the charge in the evolution of Japan's Web3 landscape.

About SBINFT Mits

SBINFT Mits offers a robust marketing platform that visualizes and engages fans from acquisition to cultivation. It encompasses twelve essential features that help NFT issuers communicate directly with their fan communities. Brands can build direct relationships with their audiences through the platform, allowing them to efficiently leverage NFT-centric digital marketing without deep expertise in Web3.

For more details, visit: SBINFT Mits

About SBINFT

"Be the FIRST. Be the STANDARD." SBINFT focuses on revolutionizing the way NFTs are integrated into society through innovative services that enhance convenience, community formation, and new experiences. With a transparent and trustworthy platform, SBINFT aims to foster a connected society, aligning with modern norms.

Company Information:
Company Name: SBINFT Inc.
Location: 1-6-1 Roppongi, Minato, Tokyo
Representative: Tomohiko Kondo
Established: May 2015
Business Focus:

• - Operating SBINFT Mits, a marketing platform that visualizes and cultivates loyal customers through NFT project management.
• - Providing NFT marketplace services through a public blockchain to ensure the distribution of approved content only.
• - Consulting services aimed at helping organizations develop new business models utilizing NFTs.