#Netherlands #Amsterdam #Vision Healthcare #Svenskt Kosttillskott #New Care

Vision Healthcare Expands Its Reach with Strategic Acquisitions

In a significant move to strengthen its market positioning in the European health supplement sector, Vision Healthcare has announced the completion of two major acquisitions. The first is Svenskt Kosttillskott, a leading e-commerce provider of health and nutrition products based in Sweden, and the second is New Care Supplements BV, a reputable Dutch brand known for its range of vitamins and nutritional supplements. These acquisitions are part of Vision's ongoing strategy to consolidate and enhance its offerings across Europe.

Boosting Nordic Presence with Svenskt

Svenskt Kosttillskott, founded in 2005, has made a mark as one of Sweden's top suppliers of nutritional supplements, sports nutrition, and health-related products. The brand is celebrated for its commitment to quality, innovation, and a robust online sales strategy, appealing to a variety of consumers, including professional athletes. This acquisition allows Vision to extend its footprint in the Nordic markets while broadening its assortment of health offerings and capitalizing on Svenskt's impressive e-commerce capabilities.

Yvan Vindevogel, Chairman of the Executive Committee at Vision, expressed enthusiasm about the acquisition, describing it as a strategic advancement for the company. He emphasized the synergy between Svenskt's local expertise and Vision's pan-European resources in logistics, marketing, and innovation. With Svenskt now part of its portfolio, Vision aims to become a stronger contender in the European consumer healthcare landscape, benefiting from the increased consumer interest in health and wellness products.

Expanding into the Dutch Market with New Care

New Care, established 25 years ago, specializes in providing high-quality vitamins, minerals, and nutritional supplements. With a strong presence in independent health drugstores across the Netherlands, New Care is known for its customer-centric approach and stringent quality control. The addition of New Care to Vision’s portfolio is expected to fuel growth and innovation in the Netherlands' health supplement market, particularly through enhanced digital sales strategies.

Geert Cools, Vision's CEO, highlighted the excitement surrounding the partnership with New Care, citing the company's trusted product portfolio as a solid foundation for future growth. Vision's digital marketing prowess will play a crucial role in amplifying New Care's reach, helping to increase accessibility for health-conscious consumers throughout Europe.

Vision Healthcare's Growth Strategy

The acquisitions of Svenskt and New Care mark Vision's seventh and eighth add-on transactions since Avista Healthcare Partners initially invested in the company in June 2020. Avista is a New York-based private equity firm that specializes in growth-oriented healthcare investments. By aligning with companies like Svenskt and New Care, Vision is effectively fortifying its position in the rapidly evolving health supplement market.

Vision Healthcare aims to empower consumers by providing access to a comprehensive range of products that promote personal health and well-being. The company is committed to building a scalable digital platform that supports direct-to-consumer sales while facilitating B2B transactions across various brands and regions.

In conclusion, the successful acquisitions of Svenskt Kosttillskott and New Care Supplements underline Vision Healthcare’s ambition to become a leading player in the European consumer healthcare sector. By leveraging their innovative approaches and expanding their product offerings, Vision positions itself to meet the increasing demand for health and well-being solutions in a rapidly growing market.