#United States #Bethesda #Marriott Bonvoy #travel trends #2026 Travel

Americans' Travel Aspirations for 2026

As the new year approaches, many Americans are shifting their priorities towards travel. A recent survey conducted by Marriott Bonvoy indicates that a staggering 91% of Americans are planning to travel in 2026. Notably, almost half (49%) express a desire to travel more than they did in the previous year, signaling a transformative shift in how individuals perceive travel and experiential living.

The survey results reflect a cultural movement towards valuing experiences over possessions, with two-thirds (67%) of respondents indicating that they would rather invest in travel experiences than in material items as part of their 2026 resolutions. This trend paints a picture of a society ready to prioritize meaningful connections and unforgettable journeys.

Exploring Deeper Connections

The new travel goals for 2026 highlight a longing for deeper connections and immersive experiences. Over half of the respondents (55%) revealed their intention to spend more quality time with loved ones while exploring new destinations. Additionally, 46% are excited to dive into novel culinary experiences during their travels, further emphasizing a strong desire for enriching and engaging interactions during trips.

As self-care gains popularity, 57% of survey participants recognized travel as an essential form of relaxation and rejuvenation. Interestingly, the preference for local adventures prevails, with domestic road trips and weekend getaways being top choices for travelers in the coming year.

Exciting Initiatives from Marriott Bonvoy

In light of these encouraging findings, Marriott Bonvoy is initiating the New Year's Eve Sweepstakes, where five winners will be awarded 1 million Marriott Bonvoy points each. This presents a compelling opportunity for travelers to plan memorable trips throughout the year, whether it’s a peaceful retreat to The Westin Bora Bora Resort & Spa, a family gathering at AC Hotel Burlington, or an epic culinary journey at Renaissance Nashville Downtown.

From December 22 to January 1, Marriott Bonvoy members can enter the sweepstakes at MarriottMillionPoints.com. Becoming a member is free and allows participants to earn points through travel and everyday purchases, which can lead to remarkable stays and unique experiences.

Mandy Gill, Managing Vice President, Brands, Marketing, and Digital at Marriott International, highlighted the findings: "Many Americans are heading into the new year wanting to travel more than they did this past year, fueled by a desire for deeper connection, new discoveries, and more meaningful experiences. Marriott Bonvoy is uniquely positioned to help bring these plans to life."

Importance of Hotel Loyalty Programs

The survey further reveals that loyalty programs are vital for travelers wanting to fulfill their travel intentions. Over half (52%) of Americans are enrolled in at least one hotel loyalty program, recognizing it as an effective way to save money—49% of them indicated this as a significant benefit. In fact, 80% believe these programs facilitate the achievement of their travel goals through perks such as complimentary nights and upgrades. Notably, 70% of Millennials would prioritize vacations over dining out for six months if given a choice.

With over 9,700 properties, Marriott Bonvoy offers a plethora of options for affluent travelers to turn their points into unforgettable stories. Options range from chic city escapes like the New York Marriott Marquis to family-oriented stays at Residence Inn Marina Del Rey. Plus, those looking for something different can explore unique accommodations such as Postcard Cabins Shenandoah or the luxurious Renaissance Honolulu Hotel & Spa.

The Marriott Bonvoy New Year's Eve Sweepstakes also resonates with the anticipation surrounding the new year, coinciding with the popular Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2026. This effort aims to inspire viewers to make travel a lasting resolution.

For anyone interested, further details and entries for the sweepstakes can be found at MarriottMillionPoints.com, and to discover Marriott Bonvoy’s extensive portfolio, visit Marriott.com.

In conclusion, this insightful survey offers a glimpse into Americans’ evolving travel attitudes and their shift towards prioritizing experiences that enrich personal and social connections, paving the way for a memorable travel year ahead.