Introducing UPSIDE SPORTS ENTERTAINMENT: Shaping the Future of Sports and Entertainment

UPSIDE SPORTS ENTERTAINMENT: Pioneering the Future of Sports and Entertainment

In a bold move that marks a shift towards a promising future, the company formerly known as なんでもドラフト has rebranded itself as UPSIDE SPORTS ENTERTAINMENT (shortened to USE). This change, effective from November 5, 2025, is designed to reflect the company's commitment to elevate the value of the sports and entertainment sectors globally.

New Name, New Vision

The title UPSIDE SPORTS ENTERTAINMENT encapsulates the vision of a company dedicated to fostering an environment where the value in sports and entertainment is collectively enhanced. The idea is not just to protect rights and assets, but to creatively leverage them in a manner that gives rise to novel business opportunities. The abbreviation USE signifies this ethos—an invitation to actively