#USA #New York #Target Stores #energy drink #GORGIE

GORGIE's Retail Expansion: A New Era in Wellness Energy Drinks

The innovative energy drink brand, GORGIE, has made waves with its recent announcement of launching its products in 863 Target stores nationwide. This move marks a significant milestone for the brand, recognized for its commitment to creating beverages that promote wellness and energy without compromising on taste. Offering a refreshing alternative to traditional energy drinks, GORGIE will debut four core flavors: Tropical Punch, Watermelon Splash, Peach Tea, and Mango Burst. Each 12-ounce can packs a wholesome dose of 150mg of green tea caffeine alongside beneficial ingredients like Biotin, B-Vitamins, and L-Theanine.

Founded in 2023 by Michelle Cordeiro Grant, GORGIE was conceptualized to provide a healthier, inclusive energy drink option suitable for all. Within just two years, GORGIE ascended to become the fastest-growing energy drink in the natural channel, contributing to a 20% growth in the category in 2024. The company's early success is remarkable, with their first year concluding at seven figures in revenue and experiencing explosive growth of 500% in its second year.

What sets GORGIE apart is its health-focused formula. Unlike many conventional energy drinks that rely on artificial sweeteners, GORGIE products contain only wholesome ingredients. Consumers can enjoy their beverages guilt-free, as GORGIE's drinks are non-GMO, gluten-free, vegan, and kosher. The absence of aspartame, erythritol, or sucralose is particularly appealing to those cautious about their dietary choices. The brand is even rated favorably on Yuka, a popular health impact labeling app, emphasizing its commitment to wellness.

In addition to the existing flavors, GORGIE is set to introduce a Pink Lemonade flavor exclusively available in 1,939 Target stores this coming summer. This flavor launch aligns perfectly with GORGIE's mission to infuse fun and excitement into wellness while maintaining vibrant branding that resonates with health-conscious consumers.

With its innovative products and active engagement strategy, GORGIE has fostered a robust community around its brand, utilizing social media to garner over 1 billion impressions to date. Their existing product line is designed not just for energy but also for a holistic wellness experience that encourages consumers to prioritize their health.

To commemorate this monumental partnership with Target, GORGIE has initiated a community-focused campaign that has already attracted over 10,000 sign-ups within just a few days of its launch. Michelle Cordeiro Grant expressed her excitement: "It's incredible to see GORGIE on Target's shelves! This partnership allows us to connect with a broader audience, sharing our vision of wellness in a way that aligns truly with who we are."

As the brand continues to grow and innovate, GORGIE is redefining what it means to enjoy energy drinks without sacrificing health benefits. With a commitment to community and wellness at its core, GORGIE stands out as a forward-thinking brand in the beverage industry poised for further success.

To find out more about GORGIE and its offerings, please visit getgorgie.com.