LILY BROWN Unveils Its 2026 Spring Collection with Sakura Saiga

A Glimpse into the 2026 Spring Collection of LILY BROWN

LILY BROWN, the renowned ladies' fashion brand managed by Mash Style Lab, is set to launch its latest 2026 Spring Collection. This eagerly anticipated collection will be available for pre-order on January 14, 2026, starting at 12:00 PM (JST) through the official LILY BROWN website, MASH STORE app, and the USAGI ONLINE department store. In a delightful prelude to the pre-order event, visuals and the complete product lineup featuring the stunning model Sakura Saiga will be unveiled on January 7, 2026, at 12:00 PM (JST).

The 2026 Spring Collection, titled "Vague de Paris," embodies a unique blend of refined elegance and a whimsical, effortless flair that evokes the essence of Parisian charm. Designed with a focus on freedom and lightness, the collection promises to seamlessly integrate into everyday life while making a bold fashion statement. LILY BROWN's fresh take on French chic for the spring season will leave fashion enthusiasts captivated.

Collection Highlights

The lineup for this collection is both diverse and enticing, featuring:

- Coat: ¥24,970
- Blouse: ¥14,960
- Pants: ¥11,880
- Shoes: ¥15,950
- Pierced Earring: ¥5,280

Additionally, there are striking pieces like:

- Dress: ¥18,920
- Jacket: ¥22,880
- Cap: ¥7,920
- Necklace: ¥4,950

From elegant dresses to casual yet chic tops, every piece is thoughtfully designed to cater to varying styles and preferences. The collection emphasizes delicate crafting and inventive designs that resonate with LILY BROWN's philosophy of modern vintage-inspired fashion.

Special Offer

To mark the pre-order launch, LILY BROWN will also host a limited-time 10% MA point cashback campaign on selected pre-order items from January 14 to January 16, 2026. This special offer is designed to reward fashionistas and loyal customers alike, making it a great time to indulge in the latest styles.

Who is Sakura Saiga?

Sakura Saiga, born on March 31, 2005, in Tokyo, has been captivating audiences since she debuted as a model at a young age. With nearly 20 years in the industry by 2025, she became a household name through her work with prominent magazines such as Seventeen and is currently a star model for ViVi. Her ethereal presence has garnered attention across various sectors within the fashion world, from advertising to editorial spreads.

About LILY BROWN

LILY BROWN stands out with its unique concept of "Vintage Feature Dress," creatively integrating vintage elements into contemporary fashion. The collections reflect a respect for fashion history while showcasing adventurous colors and captivating details. The outfits speak of a refined and liberated wardrobe, appealing to those who appreciate beauty and sophistication in their everyday wear.

For further inquiries, please visit the official website: LILY BROWN Official Site

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Get ready to embrace the new fashion season with LILY BROWN's exquisite 2026 Spring Collection!