#USA #Somerville #oneZero #Coinbase #Asiff Hirji

oneZero Welcomes Asiff Hirji to the Board

In a significant move reflective of its commitment to innovation and growth, oneZero Financial Systems announced the appointment of Asiff Hirji to its Board of Directors on September 30, 2025. Known for his extensive experience in financial technology, Asiff's career sees him at the intersection of brokerage, banking, and digital assets, making him a perfect fit as oneZero aims to expand and enhance its service offerings across the financial spectrum.

Asiff Hirji previously served as the President and Chief Operating Officer (COO) of Coinbase, where he played a pivotal role during a transformative growth phase that saw the company's revenues escalate to over $1 billion. Under his leadership, Coinbase not only expanded its workforce nearly fourfold but also secured $300 million in funding, elevating its valuation to an impressive $8 billion. This track record of scaling operations speaks volumes about his capabilities in navigating complex, fast-paced environments in the fintech realm.

His prior experience includes a transformative role as the President of TD Ameritrade, where he contributed significantly to the growth and expansion of its brokerage operations. Additionally, Asiff has held notable positions, such as Chairman of the Board at Saxo Bank, which specializes in online trading and investment across global markets. His expertise also extends to leadership roles at MoonPay and Figure Technologies, along with advisory positions at Nubank, further underscoring his dedication to advancing digital assets and innovative financial solutions.

Upon joining oneZero, Asiff expressed his enthusiasm about the company's potential, stating, "I am excited to join oneZero's Board and support its upcoming growth phase. Meeting with oneZero's management team in 2024, I was incredibly impressed by their leadership and proactive efforts in shaping market dynamics in both institutional banking and the rapidly evolving brokerage sectors. Moreover, the company's focus on developing cutting-edge products for a growing customer base resonated deeply with me."

Andrew Ralich, the CEO and Co-Founder of oneZero, welcomed Asiff's addition, emphasizing that his history of scaling innovative financial technology platforms and promoting digital asset adoption will be invaluable as oneZero navigates the next chapter of growth. Ralich noted, "Asiff's vast experience will greatly assist us in channeling our product-focused model into new frontiers within capital markets."

About Asiff Hirji

Asiff's academic background is equally impressive; he earned a Bachelor of Science in Computer Science from the University of Calgary and holds a Master of Business Administration from the Ivey Business School at Western University. Furthermore, Asiff imparts his knowledge as a lecturer in Private Equity at the Haas School of Business, University of California-Berkeley.

About oneZero

Founded in 2009, oneZero Financial Systems has established itself as a leader in innovating multi-asset class enterprise trading technology. Its comprehensive software solutions, including the Hub, EcoSystem, and Data Source, provide a holistic approach to execution, distribution, and analytics. With a focus on reliable connectivity and industry compliance, oneZero empowers financial institutions to maintain competitiveness in the global market. The company prides itself on its adherence to ISO 27001 standards for information security management, with development and operational centers spread across Asia, Australia, Europe, and North America.

The appointment of Asiff Hirji marks a new milestone in oneZero’s journey as it seeks to leverage top-tier talent to facilitate its expansion and innovation within the fintech landscape, reflecting a future of robust growth and significant market presence.