Green Ponta Action Reports Significant Contributions to Social Causes in 2024

Green Ponta Action: Making a Difference through Sustainable Actions

In a significant announcement, Loyalty Marketing Inc. (LM), based in Shibuya, Tokyo, has revealed that it contributed a total of ¥8,502,000 to various social contribution organizations in the fiscal year 2024. Of this total, an impressive ¥3,358,968 was generated through user actions within the SDGs-focused app, Green Ponta Action. This initiative showcases how everyday actions can create a ripple effect for social good, fostering a culture of contribution among its vast user base.

Green Ponta Action is designed to promote sustainable living by allowing users to earn Ponta points through simple daily actions categorized as 'knowing,' 'declaring,' 'reflecting,' 'walking,' and 'sleeping.' Each action taken in the app aligns with sustainability targets, reinforcing the notion that small steps can lead to impactful change. LM has cultivated a collaborative approach to community engagement, where a part of the revenue from user actions is donated to organizations that address pressing social issues. To ensure equitable support, LM supplements donations to guarantee that each organization receives a minimum funding amount.

Moreover, the app offers users the opportunity to participate by selecting which organizations they want to support through a voting feature. This allows users to engage actively in social contribution activities, making philanthropy accessible and participative. Beyond the app, LM has also invested in tree planting initiatives at ‘Ponta no Mori’ in Bihoro, Hokkaido, and supported the UN’s Global Children's Future Conference, which aims to bring children together to discuss creating a peaceful and prosperous world centered around the SDGs.

Yearly Contributions Breakdown

In FY 2024, LM's total contributions were allocated to various projects as follows:

April to June Contributions

- Japan Foundation - Disaster Recovery Support Fund: ¥400,000
- more trees - 100-Year Forest Creation Project: ¥300,000
- Japan Foundation - Ocean and Japan Project: ¥200,000
- Second Harvest Japan - Food Distribution for All: ¥100,000

July to September Contributions

- Japan Foundation - Disaster Recovery Support Fund: ¥539,003
- Japan Foundation - Barrier-Free Fund: ¥162,048
- Florence NPO - Support for Children with Disabilities: ¥151,743
- Shaplaneer - Future for Children Free of Child Labor: ¥147,206

October to December Contributions

- more trees - 100-Year Forest Creation Project: ¥297,129
- Children Support Association - ORANGE WALK 2024: ¥291,939
- Japan Foundation - Ocean and Japan Project: ¥219,938
- ACE NPO - Education, Not Labor for Children: ¥190,995

January to March Contributions

- Japan Foundation - Ocean and Japan Project: ¥312,466
- Japan Foundation - Barrier-Free Fund: ¥267,501
- Nobel NPO - Support for Single-Parent Families: ¥216,181
- Sodateage Network NPO - Creating Safe Spaces for Children: ¥203,853

The total contributions amount to ¥4,000,002 for the respective year.

The Vision of Green Ponta Action

Green Ponta Action taps into the concept that our actions today can shape the future. By engaging in small, everyday actions through this app, users not only contribute to a sustainable future but can also rise through stages, unlocking Ponta points as they reach new milestones. Since its launch in April 2021, the app has seen over 1.3 million downloads, with daily user interaction peaking at over 110,000 and monthly active users exceeding 200,000, all committed to undertaking their own SDGs actions.

You can read more about Green Ponta Action and its features at the following links:

Since December 2019, LM has been committed to advancing the SDGs through the Green Ponta Project, promoting a vision for a society free from unnecessary consumption. LM aims to solve various social issues while maintaining a green and clean planet, creating a cycle of happiness for everyone and ensuring that smiles and sustainability go hand in hand.