#Japan #Tokyo #Dentsu #AGC #Tech Touch

Introduction

Dentsu Research, a leading consultancy in Japan, has joined forces with Tech Touch, a prominent provider of digital adoption platforms, to integrate their AI-driven solution, Tech Touch, into the HR systems of AGC. This initiative aims to streamline operations for AGC's workforce, comprising around 8,000 employees, with the new system set to go live in February 2025.

Background

AGC Holdings is undergoing a significant transformation guided by its medium-term management plan, ‘AGC plus-2026,’ which emphasizes digital transformation (DX) and enhancing management frameworks. The company has been recognized multiple times by the Ministry of Economy, Trade and Industry as a leading entity in DX efforts. Emphasizing human capital management as a core pillar, AGC focuses on sustainable long-term enterprise value growth.

However, the existing HR systems faced challenges such as high rates of input errors, particularly with annual processes like end-of-year adjustments and submissions related to personal changes, leading to increased queries to HR and processing delays. To combat these ongoing challenges without extensive overhauls of the current system, AGC opted for the implementation of Tech Touch, which specializes in providing tailored templates for the ‘POSITIVE’ integrated HCM solution utilized by AGC. Furthermore, Tech Touch has also been adopted for AGC's newly constructed ERP application, ‘Microsoft Dynamics 365,’ to enhance efficiency across different domains.

Key Features and Benefits of Tech Touch Adoption

1. Real-Time Navigation Support
Tech Touch provides instantaneous guidance on-screen during operation, explaining technical terms and outlining input protocols at opportune moments, significantly reducing input errors. The platform also features an automatic data entry function that mitigates redundancy, further improving the efficiency of the application process.

2. Implementation Support by Dentsu Research and Template Provision
Dentsu Research has been a longstanding partner for AGC's human resources management framework, having previously supplied the ‘POSITIVE’ solution. The recent collaboration between ‘POSITIVE’ and ‘Tech Touch’ includes clearly delineating roles for both systems, ensuring a cohesive support structure for the implementation. Additionally, the provision of ‘Tech Touch Template for POSITIVE’ has expedited the onboarding process and facilitated swift deployment.

3. Enhanced Operational Efficiency and User Satisfaction
AGC reported a significant productivity improvement of approximately 1,000 hours during a four-month period from March to June 2025 due to the use of Tech Touch’s guiding features. A user survey revealed that around 65% of respondents found the system more user-friendly, and about 68% expressed anticipation for future enhancements. Many users remarked on the reduced effort required to locate application items, underscoring the positive impact on both experience and efficiency.

Future Developments

Looking ahead, Dentsu Research and Tech Touch plan to enhance the functionality of the ‘Tech Touch Template for POSITIVE’, analyze data more effectively, and streamline the implementation process further. This initiative aims to promote broader usage of ‘POSITIVE’ and support companies in their digital transformation efforts. Furthermore, considering the positive impacts from the recent integration, both firms are eyeing the expansion of Tech Touch’s capabilities to other essential systems, thereby helping in diversifying digital techniques across various operational landscapes.

This technology allows users to effectively leverage digital tools and software, enhancing overall proficiency within organizational frameworks.

Company Insights

Tech Touch

Tech Touch is recognized as a leader in digital adoption technologies, boasting a solid market share within Japan. Their services have been adopted by over 8 million users, spanning large corporations and government agencies. Additionally, the company has recently launched ‘AI Central Voice,’ a qualitative data analysis tool designed to assist users in maximizing their technological potential across diverse sectors.

Dentsu Research

Dentsu Research operates under the vision of 'HUMANOLOGY for the future,' which emphasizes the synergy between human capabilities and technology to foster societal advancements. The company's offerings include system integration, consulting, and think tank services, with the objective of building a better society through technology-driven solutions that address comprehensive challenges faced by corporations, public institutions, and the broader community. Their commitment to ‘X Innovation’ encourages collaboration across various domains to sustain a transformational impact.

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